Cough, cold and allergy (hay fever) remedies is expected to generate healthy value growth over the forecast period. This is due to the projected decline in air quality in addition to climate change and pollution in Tunisia.
Allergies are increasing in Tunisia, with trade sources recording 500,000 cases and numbers only expected to increase over the forecast period. One of the main triggers for allergies is the increasing urbanisation and environmental pollution, particularly in big cities such as Tunis and Sfax.
The value CAGR for cough, cold and allergy (hay fever) remedies over the forecast period will be faster compared to that of the review period at current 2019 prices. More dynamic economic activity will positively impact sales, given its high correlation coefficient to GDP performance.
Domestic companies maintained control of cough, cold and allergy (hay fever) remedies in Tunisia in 2019, including Sanofi-Aventis Pharma Tunisie, and Bristol-Myers Squibb UPSA Tunisie. Domestic players offer very affordable products and are generally well regarded by Tunisian consumers in terms of effectiveness.
Advertising of cough and cold items tends to be intense prior to and during the winter, while allergy remedies are mostly advertised in spring and summer. However, advertising remained banned in Tunisia in 2019, meaning cough, cold and allergy (hay fever) remedies were not permitted to launch advertising activity across above-the-line channels.
Major players such as Rhinostop and Dolirhume remain popular in Tunisia, due to their widespread availability and low prices compared to imported goods. However, a wide range of global offerings will continue to compete within cough, cold and allergy (hay fever) remedies such as Fervex and Pectol.
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This industry report originates from Passport, our Consumer Health market research database.