Cough, Cold and Allergy (Hay Fever) Remedies in Vietnam

PROSPECTS

High and unabated air pollution significantly contributes to respiratory problems and drives demand for cough, cold and hay fever remedies

In the last two years of the review period, air pollution has become very serious in Vietnam, as a result of exhaust fumes from transportation. Over the review period both Ho Chi Minh City and Hanoi were affected by pollution from more than seven million motorbikes and over 600,000 cars.

Trending demand for syrup inspires a number of new launches

The syrup format has been trending in recent years due to its faster effects, as well as to the appeal of the sweeteners that many types of syrup contain. A number of syrup products were launched in the Vietnamese market over the review period, including the widely popular global brand Prospan.

Combination products continue to be the most popular

Combination products – cough, cold and allergy (hay fever) remedies continue to account for the largest proportion of value sales in this category and saw the highest value growth in 2019. People prefer buying these products mainly due to their convenience and faster effect.

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare gains the lead over Sanofi-Aventis, boosted by a respiratory health conference its parent company initiated in 2018

In 2019, GSK Consumer Healthcare surpassed Sanofi-Aventis Vietnam to take the lead in the cough, cold and allergy (hay fever) category. Its strength is in combination products with Panadol, in antihistamines/allergy remedies (systemic) and cough remedies.

International brands lead for myriad reasons, consumer trust being a major one

Brands from international companies continue to holding the leading value shares in this category. Among these companies, Sanofi-Aventis Vietnam and GSK Consumer Healthcare are two of the strongest players.

Domestic company Nam Ha Pharmaceutical strengthens its position in nasal sprays, where it holds the dominant value share

The domestic company Nam Ha Pharmaceutical (Naphaco) has gained traction and increased its value share in cough, cold and allergy (hay fever) on the strength of its herbal/traditional remedy Bo Phe Chi Khai Lo, which dominates sales of nasal spray. The company’s share is rising because Vietnamese increasingly prefer herbal/traditional ingredients in consumer healthcare products, a trend that is seen not only in Vietnam but elsewhere in Southeast Asia and all over the world.

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