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Learn moreNov 2020
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Although cough, cold and allergy (hay fever) remedies saw strong current value growth during most of the review period, in 2020 the rate of growth is expected to increase as a result of COVID-19. In the first half of the year, consumers stockpiled as they believed it was necessary to keep these products at home in case the pandemic spread and the national lockdown lasted for a long time.
The syrup format has been increasingly popular in cough remedies in recent years. This is partly due to its faster effect, but also due to the appeal of the sweeteners that many types of syrup contain.
In the review period, international players continued to dominate cough, cold and allergy (hay fever) remedies, led by GSK Consumer Healthcare and Sanofi-Aventis Vietnam, which are expected to be the only players to hold double-digit value shares in 2020. Despite the higher prices of their brands, consumers are still willing to spend on foreign brand names due to stronger belief in the quality of these brands than local products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cough, Cold and Allergy (Hay Fever) Remedies in Vietnam market research report includes:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.