Sales of cough, cold and allergy (hay fever) remedies in Japan are expected to remain flat over the forecast period in value terms (at constant 2023 prices). On one hand, an increase in social interactions is likely to increase the risk of transmitting viral infections while there is also expected to be an ongoing recovery in inbound arrivals after the pandemic, with these factors likely to support demand for cough, cold and allergy (hay fever) remedies.
Hay fever is widespread among Japanese consumers, and according to a survey by the Ministry of the Environment, the number of people affected by hay fever tends to increase year by year. Furthermore, more and more children are developing hay fever.
For cough, cold and allergy (hay fever) remedies in Japan high value-added products will be key to market growth. For example, products that are both fast-acting and long-lasting, as well as products that focus on specific problems, such as headache, sore throat, influenza, cold and hay fever, will continue to be in demand as consumers' symptoms are highly segmented.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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