Pre-pandemic, cough, cold and allergy (hay fever) remedies was recognised as a mature category with widespread use throughout households, and demand tended to be affected by cold and flu epidemics and the amount of pollen in the air. After the category was negatively affected by COVID-19 in 2020 and 2021, the gradual recovery that started in 2022 is expected to continue in 2023 and beyond, as consumers increasingly return to their previous lifestyles.
Traditionally, the mainstay of treatment methods aimed at alleviating hay fever symptoms were taking systemic antihistamines/allergy remedies, such as Allegra FX or Alesion, and/or using nasal steroids. However, in recent years sublingual immunotherapy has been attracting attention as a fundamental treatment to improve the constitution itself.
Paediatric cough/cold remedies is expected to see a slight decline in volume and current value sales over the forecast period, due to the declining birth rate in Japan. However, despite this factor, paediatric allergy remedies is set to see growth.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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