Executive Summary

Oct 2019
PROSPECTS
Strong flu and allergy seasons in 2019 balance the negative trends

The cold/flu and allergy seasons hit hard in 2019, thereby balancing the generally negative factors and leading to a slightly slower decline in sales. While the flu season generally begins in December, it struck late in January 2019 according to reports from the Bundesamt für Gesundheit (BAG), (the Federal Health Office), but more intensely, with more cases than usual.

Strong preference for natural remedies leads to sluggish demand

Swiss consumers frequently opt for alternative, natural or even homoeopathic remedies such as hot steam baths or inhalations with ethereal/essential oils, such as eucalyptus, nasal rinses and teas for treatment for coughs, colds or hay fever. In addition they continue to try to boost their immune systems and health through healthier lifestyles, changed diets or the use of vitamins and dietary supplements, thereby decreasing the overall demand for cough, cold, allergy (hay fever) remedies.

Easy-to-use products help to drive growth in some categories

When using medications for cough, cold and allergies, Swiss consumers often prefer to turn to their doctors’ advice, favouring prescription medication as it is usually faster acting and reimbursable by the Swiss health insurance system. When choosing OTC products, quick and effective products are particularly popular, which led medicated confectionery and combination products - cough, cold and allergy (hay fever) remedies to be the only categories to record retail value growth in 2019.

COMPETITIVE LANDSCAPE
Fragmentation creates intense competition

The competitive landscape in cough, cold and allergy (hay fever) remedies is fragmented, with the presence of a large number of companies. In 2019, the leading players were multinationals.

Ricola strengthens its share

Ricola strengthened its share in fourth place in 2019 with its popular products, which not only benefit from their long local history and tradition but also their strong natural positioning. With Swiss consumers increasingly opting for natural remedies, the company has good potential with its large portfolio of natural and mostly locally sourced products.

The top five players strengthen their positions

Changes to the competitive landscape were minimal in 2019, with the leading five companies remaining in their strong positions, and indeed strengthening their shares, due to the high level of fragmentation. Competition remains intense and means that smaller companies struggle with innovations or new product developments.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Switzerland?
  • What are the major brands in Switzerland?
  • What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Cough, Cold and Allergy (Hay Fever) Remedies in Switzerland - Category analysis

HEADLINES

PROSPECTS

Strong flu and allergy seasons in 2019 balance the negative trends
Strong preference for natural remedies leads to sluggish demand
Easy-to-use products help to drive growth in some categories

COMPETITIVE LANDSCAPE

Fragmentation creates intense competition
Ricola strengthens its share
The top five players strengthen their positions

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 4 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Consumer Health in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Further declines for consumer health
The health and wellness trend a two-edged sword for consumer health
Leading companies maintain their strong positions
Internet retailing is limited by stringent legislation
Consumer health set to see a slightly positive improvement over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources