Competitive Landscape
Leading Manufacturers Maintain Stable Shares through Brand Loyalty and Advertising
The deodorants landscape in Algeria remained moderately concentrated, with the top companies holding a significant portion of the retail sales value. Unilever Algérie SpA led the market with a 31% share in 2025, showing a steady increase from 2020.
Brand Loyalty and Extensive Advertising Underpin Continued Market Leadership
Unilever Algérie SpA maintains its leadership in deodorants primarily due to strong consumer loyalty to its flagship brands such as Axe, Rexona, and Dove. These brands benefit from extensive advertising campaigns and widespread distribution, both domestically and indirectly via foreign French and Arabic media accessible to Algerian consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Algeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Algeria?
- Which are the leading brands in Algeria?
- How are products distributed in Algeria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Algeria - Category analysis
Key Data Insights
Deodorants Summary
Growing Consumer Expenditure and Urban Population Drive Growth
Big Players Leverage Sustainability and Longevity Trends to Strengthen Market Position
Consumers to Adapt Buying Behaviour Amid Economic Challenges to Sustain Growth
Sprays to Dominate Sales While Sticks Capture Growth through Innovation
Natural and Multifunctional Products to Reshape Consumer Expectations and Innovation
Leading Manufacturers Maintain Stable Shares through Brand Loyalty and Advertising
Brand Loyalty and Extensive Advertising Underpin Continued Market Leadership
Supermarkets' Lead Driven by Modern Retail Expansion
E-Commerce Rises Rapidly as Consumers Seek Convenience
Beauty and Personal Care in Algeria - Industry Overview
2025 Developments
Key Data Insights
Resilient Growth Driven by Rising Demand and Evolving Consumer Preferences
Hair Care Leads Value Sales as Urban Lifestyles Drive Demand for Multifunctional Products
Brands Drive Sustainability and Transparency to Build Trust
Population Growth and Urbanisation to Sustain Demand Despite Economic Challenges
Rising Health Awareness and Affordability to Drive Growth in Sun Care and Baby and Child-Specific Products
Economic Pressures and Sustainability Trends to Reshape Consumer Behaviour and Innovation
Global Players Sustain Lead with Broad Portfolios
Local Innovation and Aggressive Promotions Drive Growth Amid Steady Multinational Presence
Health and Beauty Specialists Maintain Lead
E-Commerce Emerges as Key Channel Amid Trust and Infrastructure Challenges
Country Reports Disclaimer
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!