Deodorants will continue to enjoy positive retail volume and constant value growth as awareness of personal hygiene standards grows. Algeria’s hot climate, rising urbanisation and population growth will support category performance.
Deodorants is expected to witness only marginal constant value terms during the forecast period with value CAGR decreasing considerably compared to the review period. The deodorant category is maturing in Algeria with a wide number of mass brands already available in retail outlets.
Deodorant sticks are expected to post the highest value CAGR over the forecast period driven by the expected rise in unit prices, combined with higher adoption of this format. Despite the fast growth, deodorants sticks are growing from a low base and thus will remain a niche in the forthcoming years.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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