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Country Report

Deodorants in

Deodorants in the Netherlands

Apr 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sales of deodorants decline despite a short period of panic buying at the start of the pandemic

In 2020, despite the fact that there was a minor positive impact on deodorants from panic buying of this basic essential product during March and April, overall sales suffered a negative impact from COVID-19 in the Netherlands. The main issue was that consumers spent much more time at home as many worked from home or could not attend classes, gyms or sports activities.

Streamlining of product ranges by retailers is more advantageous to major players than to mid-market players

Because of the COVID-19 crisis and with an economic downturn looming, many of the major retailers started a process of simplifying their deodorant ranges. Over the review period, many new brands and variants were added to the deodorants category as retailers wanted to offer consumers more choice and new experiences and scents.

COVID-19 strengthens the trend towards products with natural ingredients

In the Netherlands, there is an ongoing shift within deodorants away from products that focus on offering consumers an attractive scent towards products that offer elements of skin care, with consumers particularly concerned that the ingredients of products they use on their skin are natural. Consumers are even more interested in natural products because of COVID-19.

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Deodorants Market Sample Report Deodorants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Deodorants in Netherlands?
What are the major brands in Netherlands?
Which deodorant formats are seeing most dynamic growth?
What are the key trends in product development?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Deodorants in the Netherlands - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales of deodorants decline despite a short period of panic buying at the start of the pandemic

Streamlining of product ranges by retailers is more advantageous to major players than to mid-market players

COVID-19 strengthens the trend towards products with natural ingredients

RECOVERY AND OPPORTUNITIES

Modest growth expected for deodorants over the forecast period following recovery in 2021

Niche players and natural ranges have the opportunity to expand on retail shelves

Deodorant creams set to perform best while sprays and roll-ons will remain most popular

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2015-2020
Table 2 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Deodorants: % Value 2016-2020
Table 5 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
Table 7 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025

Beauty and Personal Care in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Deodorants in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sales of deodorants decline despite a short period of panic buying at the start of the pandemic

Streamlining of product ranges by retailers is more advantageous to major players than to mid-market players

COVID-19 strengthens the trend towards products with natural ingredients

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Deodorants in the Netherlands - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales of deodorants decline despite a short period of panic buying at the start of the pandemic

Streamlining of product ranges by retailers is more advantageous to major players than to mid-market players

COVID-19 strengthens the trend towards products with natural ingredients

RECOVERY AND OPPORTUNITIES

Modest growth expected for deodorants over the forecast period following recovery in 2021

Niche players and natural ranges have the opportunity to expand on retail shelves

Deodorant creams set to perform best while sprays and roll-ons will remain most popular

CATEGORY DATA

Beauty and Personal Care in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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