Due to a combination of factors, the outlook for deodorants is expected to remain positive across the forecast period. First, further price increases are anticipated, driving sales and revenue growth in the category.
In the Netherlands, there is a growing preference for more natural deodorants with fewer chemicals and ingredients that are not deemed healthy. This trend developed further with the addition of deodorants containing new ingredients such as magnesium or carbon.
The deodorant landscape will be dominated by the three largest players in the category: Unilever, Beiersdorf and Henkel. For deodorants, the packaging is a significant factor in the overall cost structure of the product.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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