As the economic climate in Costa Rica becomes increasingly difficult, consumers are expected to be increasingly price sensitive and may trade down to cheaper deodorants over the forecast period. This could benefit smaller formats that have a lower price and may encourage global players to introduces smaller sizes going forward.
As Costa Rican consumers look for ways to save money, stick deodorants could benefit over the forecast period as aerosol and roll-on deodorants are perceived to not last as long. However, creative innovation in terms of nutritional ingredients, scents, or longer-lasting protection claims may allow these categories to continue growing.
Following the launch of the Nivea Serum deodorant, other brands are expected to follow suit over the forecast period by introducing serums and products with vitamin C or other beneficial ingredients that in the past have not been present in deodorants in Costa Rica. While prolonged protection has been the focus of the category, more nutrition and skin care claims are expected over the forecast period.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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