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Brands such as Nivea and Status witnessed important product launches at the end of the review period where push strategies were used to create product awareness. The trend observed across multiple categories, including deodorants, is where manufacturers are collaborating with local celebrities and influencers to launch new products.
More targeted products are launched
Consumers are now more educated and as such are more sophisticated in terms of the products they demand. Being digitally connected, they learn about which brands are available both locally and internationally.
Unilever clear leader in deodorants
Unilever continued to lead deodorants in 2017, as it offers a wide range of well-performing brands such as Shield, Axe and Dove. Apart from their popularity, the brands benefit from an extensive distribution channel which gives the brands further visibility and availability.
The rise of internet retailing
Internet retailing is gaining traction locally, made easier by the launch of e-commerce by retailers and beauty specialists. While not all consumers shop online for beauty and personal care, an increasing number are using retailers’ websites to compare prices and learn about product availability, leading to increasing brand awareness.
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Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Deodorants industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
The Deodorants in South Africa market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What is the market size of Deodorants in South Africa?
What are the major brands in South Africa?
Which deodorant formats are seeing most dynamic growth?
What are the key trends in product development?
Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
Table 1 Sales of Deodorants by Category: Value 2012-2017 Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017 Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017 Table 4 NBO Company Shares of Deodorants: % Value 2013-2017 Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017 Table 6 Forecast Sales of Deodorants by Category: Value 2017-2022 Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022 Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Beauty and Personal Care in South Africa - Industry Overview
Beauty and personal care shows resilience in challenging economic environment
Internet retailing and social media presence increase as retailers invest in e-commerce
Economy brands experience increasing demand due to cost-conscious consumers
More products aimed at black South African consumers are being launched
Positive growth expected in the long term
Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017 Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017 Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017 Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017 Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017 Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017 Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017 Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017 Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022 Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Summary 1 Research Sources
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.