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Country Report

Deodorants in

Deodorants in South Africa

16 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Well-managed promotional campaigns influence growth

Brands such as Nivea and Status witnessed important product launches at the end of the review period where push strategies were used to create product awareness. The trend observed across multiple categories, including deodorants, is where manufacturers are collaborating with local celebrities and influencers to launch new products.

More targeted products are launched

Consumers are now more educated and as such are more sophisticated in terms of the products they demand. Being digitally connected, they learn about which brands are available both locally and internationally.

COMPETITIVE LANDSCAPE

Unilever clear leader in deodorants

Unilever continued to lead deodorants in 2017, as it offers a wide range of well-performing brands such as Shield, Axe and Dove. Apart from their popularity, the brands benefit from an extensive distribution channel which gives the brands further visibility and availability.

The rise of internet retailing

Internet retailing is gaining traction locally, made easier by the launch of e-commerce by retailers and beauty specialists. While not all consumers shop online for beauty and personal care, an increasing number are using retailers’ websites to compare prices and learn about product availability, leading to increasing brand awareness.

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Samples

Deodorants Market Sample Report Deodorants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Deodorants in South Africa?
What are the major brands in South Africa?
Which deodorant formats are seeing most dynamic growth?
What are the key trends in product development?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Deodorants in South Africa - Category analysis

HEADLINES

PROSPECTS

Well-managed promotional campaigns influence growth

More targeted products are launched

COMPETITIVE LANDSCAPE

Unilever clear leader in deodorants

The rise of internet retailing

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Beauty and Personal Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care shows resilience in challenging economic environment

Internet retailing and social media presence increase as retailers invest in e-commerce

Economy brands experience increasing demand due to cost-conscious consumers

More products aimed at black South African consumers are being launched

Positive growth expected in the long term

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Deodorants in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Well-managed promotional campaigns influence growth

More targeted products are launched

COMPETITIVE LANDSCAPE

Unilever clear leader in deodorants

The rise of internet retailing

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Deodorants in South Africa - Category analysis

HEADLINES

PROSPECTS

Well-managed promotional campaigns influence growth

More targeted products are launched

COMPETITIVE LANDSCAPE

Unilever clear leader in deodorants

The rise of internet retailing

CATEGORY DATA

Beauty and Personal Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care shows resilience in challenging economic environment

Internet retailing and social media presence increase as retailers invest in e-commerce

Economy brands experience increasing demand due to cost-conscious consumers

More products aimed at black South African consumers are being launched

Positive growth expected in the long term

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

Country Report

Deodorants in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Well-managed promotional campaigns influence growth

More targeted products are launched

COMPETITIVE LANDSCAPE

Unilever clear leader in deodorants

The rise of internet retailing

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Deodorants in South Africa - Category analysis

HEADLINES

PROSPECTS

Well-managed promotional campaigns influence growth

More targeted products are launched

COMPETITIVE LANDSCAPE

Unilever clear leader in deodorants

The rise of internet retailing

CATEGORY DATA

Beauty and Personal Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care shows resilience in challenging economic environment

Internet retailing and social media presence increase as retailers invest in e-commerce

Economy brands experience increasing demand due to cost-conscious consumers

More products aimed at black South African consumers are being launched

Positive growth expected in the long term

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

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