During the pandemic consumers focused squarely on health and wellness, and one of the key trends to emerge from this was this was the prioritisation of products containing natural ingredients, which has become a key concern for consumers. This has been driving growth for brands such as Faithful to Nature, which stocks a variety of natural deodorants.
With many South Africans struggling financially and having less disposable income, more consumers have been shifting from using fragrances to using deodorant as scent, as fragrances are more expensive than deodorants. More people have been trading down to mass deodorants, which are a more affordable option.
With the increasing cost of living in the country, many consumers have been choosing to shop closer to home due to rising fuel prices. Therefore, they often do their monthly shopping within their local neighbourhood, and do not necessarily travel to large shopping centres further away.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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