In response to the pandemic and government restrictions, many consumers have spent prolonged time at home. Government restrictions limited consumers’ movements and social interactions, including gatherings and social events in terms of number of attendees.
As a result of COVID-19, there has been a rise in health and wellness trends, for both physical and mental wellbeing. The pandemic has placed considerable strain on consumers and created fear and concern for their health.
One form of support for deodorants is that many consumers have switched from more expensive fragrances to more affordable alternatives such as deodorants including the spray format. One reason has been home seclusion as a result of the pandemic where many consumers have found themselves staying at home for longer periods of time.
With the rise of health and wellness trends noticeable on a global level including South Africa, deodorants will continue to be influenced in terms of consumers’ attitudes and players’ product development. Consumers are focusing on their health and wellbeing, looking to take preventive measures through dietary supplements and engaging in good hygiene and self-care practices.
There have been many challenges to overcome with regards to e-commerce in South African beauty and personal care. Many consumers have been reluctant to make online purchases of highly personalised products such as fragrances and colour cosmetics.
Traditionally, retailers place flagship stores in large destination shopping centres such as Canal Walk in Cape Town. However, the pandemic has changed consumers’ shopping behaviour, altering where they shop for various products.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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