Over the forecast period, deodorants will continue to see positive growth, with growth supported by its role as a staple beauty and personal care product. Similar to other beauty and personal care staples, products that are easily accessible at supermarkets are well positioned for growth as these products are often purchased on grocery runs.
While natural deodorants have yet to become mainstream in New Zealand, they are becoming more prevalent as large manufacturers increasingly participate in this segment to meet consumer demand for clean and natural beauty and personal care products. Unilever for example acquired Schmidt’s Naturals in 2017.
Online grocery shopping is expected to grow over the forecast period driven by investments in digital and e-commerce channels by major retailers. Foodstuff South Island began offering home delivery and click-and-collect services in 2021 and through its phased roll-out has expanded its delivery network to all Christchurch New World stores in December 2021 and South Canterbury and Timaru in 2022.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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