Deodorants in Taiwan

May 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Deodorants industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Deodorants industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Deodorants in Taiwan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Deodorants in Taiwan?
  • Which are the leading brands in Taiwan?
  • How are products distributed in Taiwan?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Deodorants in Taiwan - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Further low decline in demand for deodorants during home seclusion
Popularity of antiperspirants containing aluminium, the key inhibiting ingredient
Rexona and Nivea remain leading brands in deodorants

PROSPECTS AND OPPORTUNITIES

Deodorants with organic certification are beginning to emerge as more natural and gentle options
Deodorants will face long-term challenges as wide range of natural options become available
Deodorant sprays could be challenged by rising health awareness

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2016-2021 Table 2 Sales of Deodorants by Category: % Value Growth 2016-2021 Table 3 Sales of Deodorants by Premium vs Mass: % Value 2016-2021 Table 4 NBO Company Shares of Deodorants: % Value 2017-2021 Table 5 LBN Brand Shares of Deodorants: % Value 2018-2021 Table 6 LBN Brand Shares of Premium Deodorants: % Value 2018-2021 Table 7 Forecast Sales of Deodorants by Category: Value 2021-2026 Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026 Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026

Beauty and Personal Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026 Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2016-2021 Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021 Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021 Table 16 Distribution of Beauty and Personal Care by Format: % Value 2016-2021 Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2021 Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026 Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Deodorants

  • Deodorant Creams
  • Deodorant Pumps
  • Deodorant Roll-Ons
  • Deodorant Sprays
  • Deodorant Sticks
  • Deodorant Wipes
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Deodorants research and analysis database.

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