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Country Report

Deodorants in

Deodorants in Taiwan

18 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Slower value growth expected in deodorants due to unit price declines

The forecast period is expected to see volume sales of deodorants continue to increase due to rising per capita usage. More consumers are becoming interested in deodorants as the acceptance of body odour continues to decline and people become more invested in the idea that they should present a pleasant, clean aroma at all times.

Few perceived threats to sales of deodorants likely to be seen

It is believed that there will be few threats to volume sales of deodorants over the forecast period. Taiwan’s perpetually hot and humid climate and the growing numbers of people who are becoming accustomed to constant deodorant use due to the increasing social taboo surrounding body odour.

Deodorant sprays expected to continue leading growth during the forecast period

The largest category of deodorant sprays is projected to remain the most dynamic deodorants category throughout the forecast period. The main reason for this category’s strong performance is the general consumer preference for deodorants in formats that are convenient and easy-to apply.

COMPETITIVE LANDSCAPE

Unilever remains by far the strongest player in deodorants

Unilever Taiwan Ltd maintained its status as the leading player in deodorants in 2017, maintaining a very strong lead over second-placed Nivea Taiwan Ltd. Unilever benefits from its ownership of the leading brand Rexona as well as the increasingly popular male-specific brand Axe and the small emerging brand Dove.

Gender-specific products continue to gain ground, especially in deodorant sprays

Deodorants is a category in which many products have an explicit male or female focus. Taiwan’s leading deodorants brand Rexona is highly female-focused and this is reinforced in media advertising campaigns.

Mass brands dominate, with consumers seeing little value in premium deodorants

Unlike in some Asian countries where the use of premium deodorant sprays is often seen as a viable alternative to the use of mass fragrances, in Taiwan the vast majority of people continue to use deodorants primarily for body odour control, with fragrances considered to be a completely separate category with little crossover into deodorants. For this reason, premium brands have been able to make only limited headway in the category, with sales remaining dominated by mass brands.

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Deodorants Market Sample Report Deodorants Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Deodorants in Taiwan?
What are the major brands in Taiwan?
Which deodorant formats are seeing most dynamic growth?
What are the key trends in product development?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Deodorants in Taiwan - Category analysis

HEADLINES

PROSPECTS

Slower value growth expected in deodorants due to unit price declines

Few perceived threats to sales of deodorants likely to be seen

Deodorant sprays expected to continue leading growth during the forecast period

COMPETITIVE LANDSCAPE

Unilever remains by far the strongest player in deodorants

Gender-specific products continue to gain ground, especially in deodorant sprays

Mass brands dominate, with consumers seeing little value in premium deodorants

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 7 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Beauty and Personal Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Consistent positive growth registered in beauty and personal care in 2017

Natural products become more popular in skin care and colour cosmetics

Major international players continue to lead sales

South Korean brands remain at the forefront of new product development

Growth set to accelerate over the forecast period

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Deodorants in Taiwan

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Executive Summary

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PROSPECTS

Slower value growth expected in deodorants due to unit price declines

Few perceived threats to sales of deodorants likely to be seen

Deodorant sprays expected to continue leading growth during the forecast period

COMPETITIVE LANDSCAPE

Unilever remains by far the strongest player in deodorants

Gender-specific products continue to gain ground, especially in deodorant sprays

Mass brands dominate, with consumers seeing little value in premium deodorants

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Deodorants in Taiwan - Category analysis

HEADLINES

PROSPECTS

Slower value growth expected in deodorants due to unit price declines

Few perceived threats to sales of deodorants likely to be seen

Deodorant sprays expected to continue leading growth during the forecast period

COMPETITIVE LANDSCAPE

Unilever remains by far the strongest player in deodorants

Gender-specific products continue to gain ground, especially in deodorant sprays

Mass brands dominate, with consumers seeing little value in premium deodorants

CATEGORY DATA

Beauty and Personal Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Consistent positive growth registered in beauty and personal care in 2017

Natural products become more popular in skin care and colour cosmetics

Major international players continue to lead sales

South Korean brands remain at the forefront of new product development

Growth set to accelerate over the forecast period

MARKET DATA

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