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Country Report

Deodorants in

Deodorants in Taiwan

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 negatively impacts sales of deodorants as social distancing reduces need

Sales of deodorants were moderately negatively impacted by the COVID-19 pandemic during 2020 as demand came under pressure during the first half of the year. In particular, the very strict approach taken to social distancing and home seclusion among the Taiwanese population during the year meant lower demand for deodorants as people spending much of their time alone at home were less likely to feel the need to maintain a pleasant aroma due to their not coming into contact with other people.

Deodorant sprays remain dominant due to their being seen as more effective

Deodorant sprays remained the dominant category of deodorants in Taiwan during 2020, with the category generating considerably higher sales than either deodorant sticks or deodorant roll-ons. Deodorant sprays are particularly popular among Taiwanese men and this popularity is linked mainly to the quick drying of deodorant sprays and the cool after-spray sensation that these products offer, which makes them particularly popular after exercise.

Zero-aluminium products emerge in response to consumer concerns over safety

2020 saw the launch of the first deodorants in Taiwan that are marketed by reference to their containing no aluminium. These products were launched in response to rising consumer concerns over the negative health implications of overexposure to aluminium.

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Deodorants Market Sample Report Deodorants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Deodorants in Taiwan?
What are the major brands in Taiwan?
Which deodorant formats are seeing most dynamic growth?
What are the key trends in product development?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Deodorants in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 negatively impacts sales of deodorants as social distancing reduces need

Deodorant sprays remain dominant due to their being seen as more effective

Zero-aluminium products emerge in response to consumer concerns over safety

RECOVERY AND OPPORTUNITIES

Stiffer competition and a more fragmented competitive environment set to emerge

Demand for organic products made using natural ingredients set to increase

Unilever and Nivea to remain the leading players in deodorants

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2015-2020
Table 2 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Deodorants: % Value 2016-2020
Table 5 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
Table 7 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025

Beauty and Personal Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Deodorants in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 negatively impacts sales of deodorants as social distancing reduces need

Deodorant sprays remain dominant due to their being seen as more effective

Zero-aluminium products emerge in response to consumer concerns over safety

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Deodorants in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 negatively impacts sales of deodorants as social distancing reduces need

Deodorant sprays remain dominant due to their being seen as more effective

Zero-aluminium products emerge in response to consumer concerns over safety

RECOVERY AND OPPORTUNITIES

Stiffer competition and a more fragmented competitive environment set to emerge

Demand for organic products made using natural ingredients set to increase

Unilever and Nivea to remain the leading players in deodorants

CATEGORY DATA

Beauty and Personal Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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