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Country Report

Deodorants in

Deodorants in Italy

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing competition depresses prices and value sales

Like most beauty and personal care categories, the main competition in deodorants is in the mass segment, which is expected to continue to account for the vast majority of retail value sales. This will translate in strong price promotions offered by retailers throughout the year, especially before summer begins.

Sprays and roll-ons remain the key formats

Deodorant sprays and roll-ons are set to remain the key deodorant formats in Italy. They are set to record the highest volume CAGRs and account for the bulk of sales.

COMPETITIVE LANDSCAPE

Unilever’s Dove leads the field

Unilever consolidated its leading position in deodorants in 2017, supported by a portfolio that includes the leading brand, Dove, as well as Dove Men + Care and Axe. Over the forecast period, Unilever is expected to benefit from a new initiative to provide detailed information on fragrance ingredients for its personal care brands/products, including Dove.

Innovation a key driver through new formulations, scents and special editions

Innovation is expected to remain a key growth driver in deodorants, following on important new launches in 2017. The leader Unilever’s Dove upgraded its deodorants line with a more delicate formula offering 48-hour protection from sweating.

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Samples

Deodorants Market Sample Report Deodorants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Deodorants in Italy?
What are the major brands in Italy?
Which deodorant formats are seeing most dynamic growth?
What are the key trends in product development?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Deodorants in Italy - Category analysis

HEADLINES

PROSPECTS

Increasing competition depresses prices and value sales

Sprays and roll-ons remain the key formats

COMPETITIVE LANDSCAPE

Unilever’s Dove leads the field

Innovation a key driver through new formulations, scents and special editions

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 7 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Beauty and Personal Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees positive growth overall in 2017

Italian consumers reward delicate formulations and natural ingredients

L'Oréal leads, while Kiko Milano is the top brand

Internet retailing and drugstores gain ground

Higher consumer confidence to sustain growth in beauty and personal care

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Deodorants in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing competition depresses prices and value sales

Sprays and roll-ons remain the key formats

COMPETITIVE LANDSCAPE

Unilever’s Dove leads the field

Innovation a key driver through new formulations, scents and special editions

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Deodorants in Italy - Category analysis

HEADLINES

PROSPECTS

Increasing competition depresses prices and value sales

Sprays and roll-ons remain the key formats

COMPETITIVE LANDSCAPE

Unilever’s Dove leads the field

Innovation a key driver through new formulations, scents and special editions

CATEGORY DATA

Beauty and Personal Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees positive growth overall in 2017

Italian consumers reward delicate formulations and natural ingredients

L'Oréal leads, while Kiko Milano is the top brand

Internet retailing and drugstores gain ground

Higher consumer confidence to sustain growth in beauty and personal care

MARKET DATA

SOURCES

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