Deodorants in Georgia are expected to have a stable performance over the forecast period, aided by rising hygiene standards and enhanced cleansing and hygiene routines. Furthermore, wide availability and assortment will stimulate sales, and this will be aided by modern retail, which is expected to become more widely available in local regions.
Across the coming years, rising unit prices are expected to increase consumer's attention to price discounts and promotions. Price sensitivity is likely to diminish brand loyalty, as price-sensitive consumers focus on purchasing those deodorants that offer better prices.
While deodorant sprays is likely to remain the most popular format due to its versatility, affordability and range of scents, consumers may be persuaded to try other formats in the forecast period. For instance, rising health awareness is expected to continue amongst Georgian consumers in the future, which might either lead to reduced use of deodorant sprays, in particular as volume growth is set to slow towards the end of the forecast period, or lead consumers to look for more natural (for example aluminium-free), expensive, premium products with organic characteristics rather than mass deodorants.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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