Executive Summary

Jun 2019
PROSPECTS
Deodorants - favoured and massively advertised products in Ukraine

In Ukraine, deodorants are deemed necessity products by many consumers in spite of health concerns associated with deodorants use in recent years. Such products enjoy very efficient distribution nationwide being found in all major retail channels, including non-store ones.

Deodorant spray format is most popular with Ukrainian consumers

The spray format is the most popular in Ukraine generating the largest value share of sales. Such deodorants are quite diverse in terms of packaging sizes and appeal with reasonable prices.

Further segmentation in deodorants in anticipated

Segmentation in deodorants in Ukraine is typically focused around gender, and the share of men’s deodorants in Ukraine is somewhat lower than that of unisex products and products for women. In recent years, manufacturers started paying more attention to diversification and segmentation in deodorants, however.

COMPETITIVE LANDSCAPE
Deodorants largely concentrated in the hands of two major multinationals

Deodorants is among one of the few categories where key players are major contributors to overall sales value. Unilever Ukraine TOV and Beiersdorf Ukraine TOV generate more than a half of deodorants sales with their Rexona and Nivea brands, respectively, particularly well known by Ukrainians, through active TV ads including.

Local companies have minor presence in deodorants

Locally-produced deodorants are rather an exception in Ukraine. While a big domestic manufacturer Elfa Laboratory TOV entered the category in 2017, its position still remains comparatively minor.

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Deodorants in Ukraine

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Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Deodorants in Ukraine?
  • What are the major brands in Ukraine?
  • Which deodorant formats are seeing most dynamic growth?
  • What are the key trends in product development?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Deodorants in Ukraine - Category analysis

HEADLINES

PROSPECTS

Deodorants - favoured and massively advertised products in Ukraine
Deodorant spray format is most popular with Ukrainian consumers
Further segmentation in deodorants in anticipated

COMPETITIVE LANDSCAPE

Deodorants largely concentrated in the hands of two major multinationals
Local companies have minor presence in deodorants

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2013-2018
Table 2 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Deodorants: % Value 2014-2018
Table 5 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 7 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023

Beauty and Personal Care in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care demonstrates further growth in 2018
Ukrainians focus heavily on the economy segment of beauty and personal care
Multinationals are strongest in beauty and personal care products in Ukraine
Innovations - a way to effectively attract Ukrainian consumers
Beauty and personal care is set to further recover in Ukraine

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources