COVID-19 had no more than a modest negative effect on deodorants. Despite the economic shock of the pandemic, both retail volume and current value sales continued to rise during 2020, as these products are relatively inexpensive and are considered to be essential by most of those who use them.
Deodorant sprays dominate retail current value sales of deodorants in Cameroon, with deodorant roll-ons a marginal presence. No other type of deodorant has achieved significant retail current value sales.
International players continued to lead in deodorants during 2020 due to their long-standing presence in the country and high levels of consumer awareness. Unilever Group retained the leadership position, followed by Beiersdorf AG, Lascad Ushuaia and The Gillette Co.
The rate of growth in retail current value and retail volume sales of deodorants will accelerate modestly during 2021, as the economic shock of the pandemic begins to wear off. During the forecast period as a whole, growth in retail volume and retail current value sales of deodorants will be in line with the review period.
As modern retail outlets, particularly supermarkets and beauty specialist retailers, continue to proliferate in Cameroon during the forecast period, they will continue to take retail value share from outdoor markets. The Carrefour and Spar banners are likely to be particularly prominent in this regard.
Enjoying wide distribution and strong brand recognition, international player will continue to lead in deodorants in terms of retail value share during the forecast period. However, Les Laboratoires Biopharma SA’s competitively priced Balnéo brand is likely to continue to expand its retail value share as its distribution widens and consumers become more familiar with this.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Deodorants industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Deodorants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page