There is a growing awareness of personal hygiene in the United Arab Emirates. This is partly due to the increased emphasis on health and wellness, as well as the influence of social media and the internet.
A unique aspect of deodorants in the United Arab Emirates is that many male consumers opt for gender-specific deodorants, applying it all over their body as they would a fragrance spray. Despite the rise of unisex deodorants, fragrance remains a crucial factor for male consumers when selecting a deodorant.
Health and wellness trends are becoming increasingly popular in the United Arab Emirates, with many citizens attending gyms and participating in high-intensity group exercises. Yoga, in particular, has seen a rise in interest due to its perceived stress-relieving benefits.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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