Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Deodorants in

Deodorants in the United Arab Emirates

16 pages, May 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Shift towards organic and natural brands starts

Well-educated and working-class consumers have started shifting from mainstream brands to organic or natural-based deodorants available through pharmacies. Although such sales were still very low in 2017, this was a new and developing trend in the United Arab Emirates.

Deodorant sprays’ ease of usage leads to their popularity

Deodorants continued to be dominated by deodorant sprays in 2017, as many consumers, including men, in the country consider deodorants to be essential grooming tools for keeping odours at bay, and also keeping oneself smelling fresh and fragrant. Due to fast-paced lifestyles and extremely hot and humid weather, the spray has proven to be an effective format as it can be easily applied frequently throughout the day, even when the user is away from home.

Deodorants continue to be dominated by mass brands

Sales of deodorants are dominated by mass brands, which accounted for the vast majority of purchases in 2017. Consumers like to buy everything during one shopping trip, and even high-income earners do not see the need to trade up to more-sophisticated products or brand extensions of existing premium fragrances.

COMPETITIVE LANDSCAPE

Unilever Gulf and Beiersdorf Middle East lead within deodorants

Deodorants dominated by international companies

Fierce competition between key players to remain

Files are delivered directly into your account within a few minutes of purchase.

Samples

Deodorants Market Sample Report Deodorants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Deodorants in United Arab Emirates?
What are the major brands in United Arab Emirates?
Which deodorant formats are seeing most dynamic growth?
What are the key trends in product development?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Deodorants in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Shift towards organic and natural brands starts

Deodorant sprays’ ease of usage leads to their popularity

Deodorants continue to be dominated by mass brands

COMPETITIVE LANDSCAPE

Unilever Gulf and Beiersdorf Middle East lead within deodorants

Deodorants dominated by international companies

Fierce competition between key players to remain

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Beauty and Personal Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care has a sluggish year in 2017

Availability of organic, natural ingredients and free-from products increases

Sales in the United Arab Emirates dominated by international players

The popularity of social media influencers increases, with paid influencers needing a government licence beginning in 2018

While uncertainty persists, stability is expected in a more mature market during the forecast period

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Deodorants in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Shift towards organic and natural brands starts

Deodorant sprays’ ease of usage leads to their popularity

Deodorants continue to be dominated by mass brands

COMPETITIVE LANDSCAPE

Unilever Gulf and Beiersdorf Middle East lead within deodorants

Deodorants dominated by international companies

Fierce competition between key players to remain

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Deodorants in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Shift towards organic and natural brands starts

Deodorant sprays’ ease of usage leads to their popularity

Deodorants continue to be dominated by mass brands

COMPETITIVE LANDSCAPE

Unilever Gulf and Beiersdorf Middle East lead within deodorants

Deodorants dominated by international companies

Fierce competition between key players to remain

CATEGORY DATA

Beauty and Personal Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care has a sluggish year in 2017

Availability of organic, natural ingredients and free-from products increases

Sales in the United Arab Emirates dominated by international players

The popularity of social media influencers increases, with paid influencers needing a government licence beginning in 2018

While uncertainty persists, stability is expected in a more mature market during the forecast period

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports