Despite the economic crisis and inflation, the Tunisian deodorants category proves attractive to both local and international players seeking to invest and export their products to the country. In 2022, several new imported brands entered such as Yves Rocher Roll-on, Etiaxil and L’Arbre Vert.
The beauty and personal care market in Tunisia has become more important in modern grocery retailers with the selling space allocated to these products becoming much more significant compared to previous years. This is particularly true in supermarkets and hypermarkets.
Awareness among consumers of the side effects and chemical structure of deodorants will increase considerably among middle- and upper-income demographics. Manufacturers will also endeavour to boost this awareness by developing a new range of products with features such as invisible or organic.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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