Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Deodorants in

Deodorants in Portugal

Jun 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers look for efficiency, especially during warm summers

Deodorants in Portugal saw slower growth in 2018 compared to the review period. Deodorants are bought all year long; nevertheless, the category is subject to seasonality with higher volume sales during summer.

Sprays and roll-ons set to remain the most popular formats

Deodorant sprays and roll-ons are the most popular formats in Portugal. Other formats represent negligible sales.

Formulation is expected to gain importance

An increasing number of consumers are paying attention to the ingredients that deodorants contain. Products made of natural ingredients remain a niche, but their popularity amongst consumers is rising.

COMPETITIVE LANDSCAPE

Unilever Fima leads the category whilst Beiersdorf’s Nivea remains the leading brand

In 2018 Unilever Jerónimo Martins became Unilever Fima. This name modification had no effect on commercial activity.

Innovation remains a key driver

Innovation remained a key factor over the review period. Portuguese consumers have been looking for added- value products with specific different features.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Deodorants Market Sample Report Deodorants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Deodorants in Portugal?
What are the major brands in Portugal?
Which deodorant formats are seeing most dynamic growth?
What are the key trends in product development?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Deodorants in Portugal - Category analysis

HEADLINES

PROSPECTS

Consumers look for efficiency, especially during warm summers

Sprays and roll-ons set to remain the most popular formats

Formulation is expected to gain importance

COMPETITIVE LANDSCAPE

Unilever Fima leads the category whilst Beiersdorf’s Nivea remains the leading brand

Innovation remains a key driver

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2013-2018
Table 2 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Deodorants: % Value 2014-2018
Table 5 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 7 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023

Beauty and Personal Care in Portugal - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees positive growth overall

Beauty and personal care products see further polarisation

L’Oréal Portugal Unipessoal strengthens its leadership

Innovation responds to more sophisticated demand

Beauty and personal care is set to record positive growth over the forecast period

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Deodorants in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers look for efficiency, especially during warm summers

Sprays and roll-ons set to remain the most popular formats

Formulation is expected to gain importance

COMPETITIVE LANDSCAPE

Unilever Fima leads the category whilst Beiersdorf’s Nivea remains the leading brand

Innovation remains a key driver

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Deodorants in Portugal - Category analysis

HEADLINES

PROSPECTS

Consumers look for efficiency, especially during warm summers

Sprays and roll-ons set to remain the most popular formats

Formulation is expected to gain importance

COMPETITIVE LANDSCAPE

Unilever Fima leads the category whilst Beiersdorf’s Nivea remains the leading brand

Innovation remains a key driver

CATEGORY DATA

Beauty and Personal Care in Portugal - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees positive growth overall

Beauty and personal care products see further polarisation

L’Oréal Portugal Unipessoal strengthens its leadership

Innovation responds to more sophisticated demand

Beauty and personal care is set to record positive growth over the forecast period

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports