Deodorants is set to retain a positive outlook, with retail volume and value sales set to grow over the forecast period. Despite being a long-established category, deodorants will have potential for growth as Portuguese consumers are becoming increasingly active.
Retail volume and value sales of men’s deodorants are expected to grow faster than registered over the review period. One reason is the lower penetration of deodorants in the male market, which offers greater potential growth, in addition to players increasingly launching and focusing on branding for male-specific deodorant products.
Across beauty and personal care, manufacturers have been launching natural products that do not contain alcohol or aluminium for instance. More “neutral” formulas and variants with more discreet scents, or no scent at all, are increasingly present on shelves.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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