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Country Report

Deodorants in

Deodorants in Thailand

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Active lifestyles drive demand for deodorants

Thailand has a hot and humid climate. People with active lifestyles tend to add sports/outdoor activities into their routines.

Demand for sticks will continue to decline

Roll-ons holds a dominant position amongst types, followed by deodorant sprays. Thai consumers are accustomed to roll-ons, deeming the format cheaper and can be used for a longer time.

Product innovation is a key strategy

Product development is likely to remain a key factor in the growth of deodorants. Even though there was a lack of new innovative launches at the end of the review period, brands are predicted to retain certain product variants for consumers.

COMPETITIVE LANDSCAPE

Beiersdorf Thailand Co Ltd retains leadership

Offering a series of Nivea Deodorant and Nivea for Men under roll-ons, sprays and sticks helped Beiersdorf Thailand retain its leadership of deodorants. The company provides several product variants with specific value and different benefits.

Unilever Thai Holdings targets both men and women

Unilever ranked second in deodorants, owning several notable brands with Axe and Rexona. The latter targets women, whereas Axe has a very strong positioning under the men’s segment.

Better Way (Thailand) Co Ltd remains popular in low-priced tier

By targeting low-income consumers, the company offers products under the Mistine brand for deodorants, mainly capturing demand from female consumers. The company manages to segment its products by tapping into specific needs such as Mistine White Spa UV White, Mistine UniQ Hi-Protection, Mistine Sweet and Beautiful.

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Samples

Deodorants Market Sample Report Deodorants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Deodorants in Thailand?
What are the major brands in Thailand?
Which deodorant formats are seeing most dynamic growth?
What are the key trends in product development?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Deodorants in Thailand - Category analysis

HEADLINES

PROSPECTS

Active lifestyles drive demand for deodorants

Demand for sticks will continue to decline

Product innovation is a key strategy

COMPETITIVE LANDSCAPE

Beiersdorf Thailand Co Ltd retains leadership

Unilever Thai Holdings targets both men and women

Better Way (Thailand) Co Ltd remains popular in low-priced tier

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 7 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Beauty and Personal Care in Thailand - Industry Overview

EXECUTIVE SUMMARY

2017’s performance benefits from ageing population and tourist demand

Beauty retail shifts towards multi-brand beauty stores and online platforms

Multinational players lead beauty and personal care

New product launches focus on natural and organic ingredients

Positive outlook is driven by sophisticated demand and product offerings

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Deodorants in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Active lifestyles drive demand for deodorants

Demand for sticks will continue to decline

Product innovation is a key strategy

COMPETITIVE LANDSCAPE

Beiersdorf Thailand Co Ltd retains leadership

Unilever Thai Holdings targets both men and women

Better Way (Thailand) Co Ltd remains popular in low-priced tier

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Deodorants in Thailand - Category analysis

HEADLINES

PROSPECTS

Active lifestyles drive demand for deodorants

Demand for sticks will continue to decline

Product innovation is a key strategy

COMPETITIVE LANDSCAPE

Beiersdorf Thailand Co Ltd retains leadership

Unilever Thai Holdings targets both men and women

Better Way (Thailand) Co Ltd remains popular in low-priced tier

CATEGORY DATA

Beauty and Personal Care in Thailand - Industry Overview

EXECUTIVE SUMMARY

2017’s performance benefits from ageing population and tourist demand

Beauty retail shifts towards multi-brand beauty stores and online platforms

Multinational players lead beauty and personal care

New product launches focus on natural and organic ingredients

Positive outlook is driven by sophisticated demand and product offerings

MARKET DATA

SOURCES

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