Demand for deodorants is set to gain strong momentum over the forecast period, as more consumers resume working in the office, and also spend longer periods outside of the home for activities such as exercising and socialising. This will drive dynamic current value growth, and return sales to the 2019 level as early as 2023.
Cross-category competition is expected to continue in the forecast period, with deodorant sprays competing with mass fragrances. Mass fragrances not only compete against premium fragrances, but also against deodorant sprays.
In terms of product innovation, it is likely that most developments will be in terms of scents and claims of multiple benefits, while the main formats available will continue to be roll-ons, sprays, and sticks. However, further developments are expected in terms of body serums and body wipes, such as Off Sweat Antiperspirant Wipes with tea tree oil, vitamin E, witch hazel extract, grape seed extract, chamomile extract, no perfume, no parabens, no ethyl alcohol, and no synthetic colour.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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