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Country Report

Deodorants in

Deodorants in Turkey

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Modern lifestyle trends boost demand

The rise of modern lifestyle trends in Turkey due to rapid urbanisation, which requires people to pay greater attention to personal hygiene, is increasing demand for deodorants. However, deodorants are still regarded as luxury items by many rural consumers.

Deodorant pumps leads growth from low sales base

Deodorant pumps do not utilise propellants or other chemicals to dispense contents, with there being no significant health or environmental concerns surrounding their use. As Turkish consumers are becoming more conscious of ingredients and environmental impact, they are turning to deodorant pumps.

Increasing consumer awareness

Awareness of ingredients, chemicals, packaging and the environmental impact of products is increasing. As a result, companies are set to reformulate their products to remove aluminium chlorohydrate, which is widely perceived as being dangerous.

COMPETITIVE LANDSCAPE

Nivea Beiersdorf leads sales

Nivea continued to lead sales in 2017 due to the popularity of its Nivea and 8x4brands. At the end of 2017, Nivea introduced a limited edition seasonal product, Winter Moment Deodorant, in winter-inspired packaging.

Advertising key to success

Over the review period, leading companies continued to use advertising campaigns to help increase their sales shares. Turkish people are highly influenced by what and who they see in popular soap operas, with the use of popular actresses in advertisements helping to boost sales.

Increasing private label penetration

Private label lines in this area include Watsons, Kruidvat and Superdrug by Watsons, the Soft and Gentle line by Gratis, and the Isana and Alterra lines by Rossmann. These ranges are subject to frequent promotions such as “Buy 1 Get 1 Free” and “Buy 2 Get 1 Free” to drive more traffic to stores, increase sales and offer a reward points loyalty scheme.

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Samples

Deodorants Market Sample Report Deodorants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Deodorants in Turkey?
What are the major brands in Turkey?
Which deodorant formats are seeing most dynamic growth?
What are the key trends in product development?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Deodorants in Turkey - Category analysis

HEADLINES

PROSPECTS

Modern lifestyle trends boost demand

Deodorant pumps leads growth from low sales base

Increasing consumer awareness

COMPETITIVE LANDSCAPE

Nivea Beiersdorf leads sales

Advertising key to success

Increasing private label penetration

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 7 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Beauty and Personal Care in Turkey - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sales continue to grow in 2017

Increasing demand for natural and free-from products

Online sales boosted by various factors

Innovation drives sales

Strong growth potential

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Deodorants in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Modern lifestyle trends boost demand

Deodorant pumps leads growth from low sales base

Increasing consumer awareness

COMPETITIVE LANDSCAPE

Nivea Beiersdorf leads sales

Advertising key to success

Increasing private label penetration

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Deodorants in Turkey - Category analysis

HEADLINES

PROSPECTS

Modern lifestyle trends boost demand

Deodorant pumps leads growth from low sales base

Increasing consumer awareness

COMPETITIVE LANDSCAPE

Nivea Beiersdorf leads sales

Advertising key to success

Increasing private label penetration

CATEGORY DATA

Beauty and Personal Care in Turkey - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sales continue to grow in 2017

Increasing demand for natural and free-from products

Online sales boosted by various factors

Innovation drives sales

Strong growth potential

MARKET DATA

SOURCES

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