Urbanisation has fostered the development of increasingly modern lifestyles in the country. This development is set to continue to generate higher consumer awareness of and interest in personal hygiene issues and a higher demand for deodorants over the forecast period.
Ingredients are an increasingly important factor in the development and choice of deodorants in Turkey. In this vein, clean label products are predicted to attract the attention of more and more consumers.
Meanwhile, in line with sustainability and convenience concerns, small packaging formats, especially for use outside the home, are gaining traction. As consumers return to going out more frequently, the workplace, social events and travel, smaller packs are likely to stimulate interest and use in the forecast period.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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