Over the forecast period, deodorants is slated for a positive sales performance as the consumer base for the category continues to widen and local people use deodorants more frequently. The belief that deodorants are luxury items that prevails among much of the local population is expected to receive over the forecast period as it is now very common for sophisticated and affluent urban professionals in particular to regard the regular application of deodorants as absolutely essential for daily personal hygiene.
Deodorant sprays is very unlikely to lose its status as the largest category of deodorants in Morocco before the end of the forecast period as it is slated for the highest sales growth rates. Deodorant sprays is set to continue benefiting from its considerable price advantage over other categories of deodorants.
The forecast period is expected to see the leading brands in deodorants continue to add value to their products in an effort to encourage consumers to spend more on their deodorants and in this way improve profitability. In order to avoid alienating their consumer bases by inflating the cost of using deodorants to the point where they are priced out of using their favourite brands, the leading names in the category are expected to continue relying on price promotions to remain relevant and ensure that their products remain affordable at a time when household budgets are under pressure due to high inflation and the rising cost of living.
The share of premium brands in deodorants is expected to continue declining during the initial stages of the forecast period, although a recovery in demand for premium deodorants brands is expected from 2024 onwards. This uptick in the fortunes of premium brands of deodorants is expected to be largely due to the improving economic conditions, urbanisation and the expansion of the affluent urban middle class.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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