Sales of deodorants will maintain positive growth over the forecast period aided by the full reopening of the Polish economy and the relaxation of restrictions on movement/socialising and the return to the workplace. Pre-crisis consumption and usage trends will be rebuilt.
Deodorants will remain a less important category than others, such as skin care or colour cosmetics, within the beauty and personal care market over the forecast period. In deodorants there will be a space for impulse purchases of these products during everyday shopping, such as discounters.
Over the forecast period, the category sales structure will not change significantly. It is expected that deodorant roll-ons and deodorant sticks will gain slightly in importance at the expense of deodorant sprays as the former are perceived as being more effective and one that features sustainable alternatives.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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