Over the forecast period current value growth in deodorants in Finland will be moderate and steady after a slowdown in 2024. The largest product area, deodorant roll-ons, is expected to experience stifled growth despite the impact of inflation, thanks to market saturation and shifting consumer preferences towards alternative deodorant formats.
Domestic manufacturers have been emphasising the local origin of their products with many such as Herbina deodorant including the Key Flag Symbol on the front of packaging. The Key Flag Symbol can be used by products made in Finland, indicating that it has created Finnish jobs and supported the economy.
The forecast period is also expected to see an increase in the number of mass and premium deodorant line extensions for fragrances. Younger consumer segments, in particular, have shown interest in such products, and this area remains underdeveloped in Finland.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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