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Country Report

Deodorants in

Deodorants in Denmark

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand rises for natural and organic deodorants

Consumers in Denmark are increasingly looking for more natural and organic deodorants, viewing these as safer than traditional products. This growing demand has partly been sparked by media attention regarding some of the potentially harmful ingredients contained in deodorants.

Deodorant sprays becoming less popular

Deodorant sprays continued to be outperformed by both roll-ons and sticks in 2017 as a growing number of Danish consumers moved away from the former due to health as well as environmental concerns. Aerosol sprays in general are viewed by a growing number of Danes as being harmful to the environment as well as their personal health.

COMPETITIVE LANDSCAPE

Deodorants in Denmark dominated by three major players

In 2017, deodorants in Denmark continued to be dominated by three large multinationals, namely Unilever, Colgate-Palmolive and Beiersdorf, which together accounted for well over one half of overall value sales. Their positions can be attributed to the strength of their various brands, including Axe, Rexona, Sanex and Nivea.

Private label struggles to compete with brands

Private label continued to account for only a minor value share in deodorants in 2017, primarily due to the presence of strong brands. Another factor is that mass deodorants in Denmark are generally inexpensive and are often available at discounted prices.

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Deodorants Market Sample Report Deodorants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Deodorants in Denmark?
What are the major brands in Denmark?
Which deodorant formats are seeing most dynamic growth?
What are the key trends in product development?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Deodorants in Denmark - Category analysis

HEADLINES

PROSPECTS

Demand rises for natural and organic deodorants

Deodorant sprays becoming less popular

COMPETITIVE LANDSCAPE

Deodorants in Denmark dominated by three major players

Private label struggles to compete with brands

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 7 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Beauty and Personal Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care remains flat in 2017

Danish consumers turn to natural and organic products

Normal discount drugstore chain disrupts the distribution landscape

Innovation shaped by demand for premium and natural products

Forecast period to witness moderate growth rates

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Deodorants in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand rises for natural and organic deodorants

Deodorant sprays becoming less popular

COMPETITIVE LANDSCAPE

Deodorants in Denmark dominated by three major players

Private label struggles to compete with brands

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Deodorants in Denmark - Category analysis

HEADLINES

PROSPECTS

Demand rises for natural and organic deodorants

Deodorant sprays becoming less popular

COMPETITIVE LANDSCAPE

Deodorants in Denmark dominated by three major players

Private label struggles to compete with brands

CATEGORY DATA

Beauty and Personal Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care remains flat in 2017

Danish consumers turn to natural and organic products

Normal discount drugstore chain disrupts the distribution landscape

Innovation shaped by demand for premium and natural products

Forecast period to witness moderate growth rates

MARKET DATA

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