Deodorant roll-on and sprays will remain the dominant formats in the forthcoming years since there is a wide selections of brands and private labels in both these categories. However, as roll-ons continue to increase in popularity, sprays will likely see a small decline in demand.
The trend towards more natural and organic deodorants may slowdown in the early part of the forecast period as inflation remains high and household budgets are constrained. Pressure on disposable income will see some consumers opting for cheaper deodorants such as standard mass brands or private labels.
Major international players such as Unilever Denmark are likely to continue to dominate deodorants in Denmark, maintaining a highly concentrated competitive landscape over the forecast period. Although a number of new products are expected to launch including private labels, the barriers to entry remain high in deodorants, with strong brands such as Axe, Rexona and Dove enjoying strong levels of brand recognition and retail distribution in Denmark.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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