Deodorants is projected to see healthy, if gradually slowing, retail volume and value (constant 2022 prices) growth over the forecast period. The category is predicted to continue to benefit from basic need positioning, while new variants and the emergence of formats are likely to add dynamism.
The COVID-19 crisis has bolstered health and wellness trends across product categories, from skin care and cosmetics to packaged food and beverages, and deodorants is no exception. It is highly important that players respond to this trend in light of publicity surrounding the potential health risks in using deodorants due to their chemical make-up.
Cream is set to continue to emerge as a format in deodorants in the forecast period. This is not a new format, although retail sales may remain negligible.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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