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Country Report

Deodorants in

Deodorants in Malaysia

17 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The penetration of more fashion brands

A surging number of fashion brands continued to penetrate deodorants in 2017. For example, the increasing visibility of fashion brands such as adidas was seen within deodorant sprays, deodorant roll-ons and deodorant sticks.

Deodorant sprays sees the strongest growth

Deodorant sprays displayed the strongest growth within deodorants in 2017. Malaysians showed a move towards deodorant sprays due to their less greasy and sticky feeling compared with deodorant roll-ons and deodorant sticks.

Clear product segmentation

Product segmentation remains strong in deodorants, with men’s deodorants differentiated from women’s deodorants. This is mainly due to scent preference and the positioning of the products being marketed.

COMPETITIVE LANDSCAPE

Consumers favour international brands

International players led deodorants in Malaysia during 2017. Several leading international beauty and personal care players, such as Unilever (M) Holdings, Wipro Unza and Beiersdorf Malaysia, topped the ranking in deodorants with mass brands such as Rexona, Nivea, Dashing and Enchanteur.

Distribution through store-based retailers

Store-based retailers such as hypermarkets and supermarkets continued to serve as the most important distribution networks for deodorants in 2017. Tesco, Giant and AEON possess large shelf displays for mass deodorant brands.

The launch of more fashion brands

Over the forecast period, a larger number of manufacturers of fashion brands are expected to penetrate deodorants by launching new ranges of deodorant sprays. This is because consumer demand is being directed towards deodorant sprays, with deodorant roll-ons and deodorant sticks encountering slower growth.

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Deodorants Market Sample Report Deodorants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Deodorants in Malaysia?
What are the major brands in Malaysia?
Which deodorant formats are seeing most dynamic growth?
What are the key trends in product development?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Deodorants in Malaysia - Category analysis

HEADLINES

PROSPECTS

The penetration of more fashion brands

Deodorant sprays sees the strongest growth

Clear product segmentation

COMPETITIVE LANDSCAPE

Consumers favour international brands

Distribution through store-based retailers

The launch of more fashion brands

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 7 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Beauty and Personal Care in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Recovering consumer sentiment boosts growth

Stronger demand for halal beauty and personal care products

High fragmentation

Multiple added-value features in new product launches

Optimistic forecast

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Deodorants in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The penetration of more fashion brands

Deodorant sprays sees the strongest growth

Clear product segmentation

COMPETITIVE LANDSCAPE

Consumers favour international brands

Distribution through store-based retailers

The launch of more fashion brands

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Deodorants in Malaysia - Category analysis

HEADLINES

PROSPECTS

The penetration of more fashion brands

Deodorant sprays sees the strongest growth

Clear product segmentation

COMPETITIVE LANDSCAPE

Consumers favour international brands

Distribution through store-based retailers

The launch of more fashion brands

CATEGORY DATA

Beauty and Personal Care in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Recovering consumer sentiment boosts growth

Stronger demand for halal beauty and personal care products

High fragmentation

Multiple added-value features in new product launches

Optimistic forecast

MARKET DATA

SOURCES

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