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Country Report

Deodorants in

Deodorants in Spain

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Healthy living set to lead to new launches

A growing number of Spaniards are increasing the frequency with which they practice sports. This comes from the fact that over the review period many Spaniards looked for cheap leisure activities, and sport was one of these.

Ranges to address allergies and sensitivity

Spaniards are increasingly moving to live in big, polluted cities. Over the last decades this translated into the higher incidence of the number of Spaniards suffering from allergies, which increase with exposure to pollution.

Innovation with natural ingredients

The use of deodorants amongst Spaniards is widespread, with over 90% of the Spanish population using deodorants on a regular basis. As a consequence, a rising consumer base is not set to be a driver of growth in the coming years.

COMPETITIVE LANDSCAPE

No surprises in the ranking

Grupo Unilever España maintained its strong lead in deodorants in value terms in 2017. The company’s most popular brands are Axe, Dove and Rexona.

The premium segment remains marginal

As in other categories within beauty and personal care, the importance of premium ranges within deodorants is marginal in Spain. This is linked to the fact that deodorants are perceived as first-need products amongst Spanish consumers, on which they do not usually want to spend large amounts of money.

Private label is losing its grip

The recovery of the Spanish economy continues to consolidate, and with it the attitude of Spaniards towards spending. As the employment rate recovers, along with disposable incomes, Spaniards are trading up from private label ranges to mass brands.

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Samples

Deodorants Market Sample Report Deodorants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Deodorants in Spain?
What are the major brands in Spain?
Which deodorant formats are seeing most dynamic growth?
What are the key trends in product development?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Deodorants in Spain - Category analysis

HEADLINES

PROSPECTS

Healthy living set to lead to new launches

Ranges to address allergies and sensitivity

Innovation with natural ingredients

COMPETITIVE LANDSCAPE

No surprises in the ranking

The premium segment remains marginal

Private label is losing its grip

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 7 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Beauty and Personal Care in Spain - Industry Overview

EXECUTIVE SUMMARY

Recovery, although not as strong as expected

Looking great is a must

L’Oréal España leads the increasingly branded competitive landscape

New product development is driven by customisation

The climate is set to affect sales

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Deodorants in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Healthy living set to lead to new launches

Ranges to address allergies and sensitivity

Innovation with natural ingredients

COMPETITIVE LANDSCAPE

No surprises in the ranking

The premium segment remains marginal

Private label is losing its grip

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Deodorants in Spain - Category analysis

HEADLINES

PROSPECTS

Healthy living set to lead to new launches

Ranges to address allergies and sensitivity

Innovation with natural ingredients

COMPETITIVE LANDSCAPE

No surprises in the ranking

The premium segment remains marginal

Private label is losing its grip

CATEGORY DATA

Beauty and Personal Care in Spain - Industry Overview

EXECUTIVE SUMMARY

Recovery, although not as strong as expected

Looking great is a must

L’Oréal España leads the increasingly branded competitive landscape

New product development is driven by customisation

The climate is set to affect sales

MARKET DATA

SOURCES

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