Deodorants in Serbia is expected to face challenges with rising prices of raw materials, which may prompt many producers to raise their unit prices. However, at the same time, price sensitivity among many consumers is likely to drive the presence of discounts and promotions.
Low brand loyalty is anticipated to persist, as consumers will remain focused on prices rather than brand loyalty. With increasing prices on one side and demand for high discounts on the other, there will be a decrease in profit margin.
Demand for effective deodorants, specifically antiperspirants, is expected to increase in Serbia, as consumers seek long-lasting protection against sweat and body odour. Additionally, it is anticipated that demand for healthier deodorants will increase.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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