Expectations are that the growth rates for deodorants in Canada will return to historical norms over the forecast period, after experiencing a boost in 2022 due to the full-scale economic re-opening and the return of consumers to workplaces and out-of-home social events. As inflation rates decrease and people return to workplaces and social events in 2023, volume sales, which had dropped in 2022 due to the impact of high inflation rates on consumer budgets and COVID-19 restrictions, are expected to recover.
Following the recall in early 2022 of Brut Classic Aerosol Spray Deodorant and previous recalls of certain Old Spice and Secret aerosol spray antiperspirants due to the presence of benzene, a carcinogen that can cause cancer, consumer concerns over the presence of potentially unsafe chemical ingredients in deodorants are rising. It is expected that the trend toward natural and aluminium-free deodorants will accelerate over the forecast period, driven by consumers seeking safer and more sustainable alternatives.
After a temporary decline in 2022, as lockdown-weary consumers returned to in-store shopping, e-commerce is expected to resume growth over the forecast period in Canada. Retailers continue to invest in e-commerce and digital technology to enhance the convenience of online shopping.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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