Competitive Landscape
Beiersdorf and Unilever Solidify Lead Amid Declining Shares
Deodorants in Ethiopia in 2025 was characterised by a concentrated competitive environment, dominated by two leading manufacturers: Beiersdorf East Africa Ltd and Unilever Ethiopia (Pty) Ltd. Beiersdorf holds the largest share at 23%, followed by Unilever with 19%, while Henkel & Cie AG maintains a marginal share.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Ethiopia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Ethiopia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Ethiopia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Ethiopia?
- Which are the leading brands in Ethiopia?
- How are products distributed in Ethiopia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Ethiopia - Category analysis
Key Data Insights
Deodorants Accelerate Amid Rising Consumer Spending and Population Growth
Deodorants Accelerate Amid Rising Consumer Spending and Population Growth
Fogg Leverages Diversity to Lead Growth and Consumer Engagement
Increasing Consumer Diversity to Drive Growth and Broaden Usage
Deodorant Sprays to Lead in Value While Roll-Ons Accelerate
Beiersdorf and Unilever Solidify Lead Amid Declining Shares
Grocery Retailers Lead Distribution of Deodorants
Retail E-Commerce Accelerates Fuelled by Social Commerce and Platform Diversity
Beauty and Personal Care in Ethiopia - Industry Overview
Young Consumers and Social Media Fuel Growth Despite Affordability Challenges
Key Data Insights
Young Consumers and Social Media Fuel Growth Despite Affordability Challenges
Bath and Shower Leads Sales Driven by Affordability and Mass Appeal
Local Brands Embrace Inclusivity and Natural Ingredients
Lifestyle-Driven Beauty Accelerates Premium Product Popularity
Price-Sensitivity and Affordability Pressures to Reshape Growth Trajectory
Bath and Shower Set to Maintain Sales Lead through Affordability
Natural Ingredients and Informal Trade to Shape Future Dynamics
Social Media Set to Drive Beauty and Personal Care
Leading Companies Maintain Positions Amid Gradual Market Share Erosion
Grocery Retailers Maintain Distribution Lead
Retail E-Commerce Expands Niche Opportunities
Country Reports Disclaimer
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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