Deodorants will register muted constant value growth in what is a mature product area, with little room for further growth. That being said, the hot climate and increased participation in sports will boost volume sales.
If inflation remains high, there will be a degree of trading down and Turkish brands should benefit. In addition, with imports from Russia stagnating as a result of sanctions imposed by the war in Ukraine, there is an opportunity for local brands to develop affordable private label offerings.
Over the forecast period, there will be a gradual shift from sprays to roll-ons as consumers become more knowledgeable and concerned about the negative impact that sprays have on the environment. Brands will also push roll-ons more, as they look to cut down on manufacturing deodorant sprays.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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