Deodorants in Bulgaria

May 2026
USD 1,195
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Deodorants industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Deodorants industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Deodorants in Bulgaria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Deodorants in Bulgaria?
  • Which are the leading brands in Bulgaria?
  • How are products distributed in Bulgaria?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Deodorants in Bulgaria - Category analysis

Key Data Insights

Sustained Growth Driven by Evolving Consumer Preferences Amid Economic Pressures
Sustained Growth Driven by Evolving Consumer Preferences Amid Economic Pressures
Chart 1 Nivea Derma Control Restore Line
Deodorant Roll-Ons and Sprays Lead Value Growth
Chart 2 so!flow Deodorant Roll-on
Nivea and So!Flow Drive Sustainability and Skin-Friendly Innovation to Capture Consumers
Chart 3 Belea Deodorant
Chart 4 Value Sales 2020-2030
Chart 5 Volume Sales 2020-2030
Chart 6 Value Sales by Category 2025
Steady Growth Driven by Product Innovation and Climate Factors
Deodorant Sprays Lead Growth Momentum
Consumer Demand for Sustainability and Skin Health Reshapes Competition
Chart 7 Forecast Value Sales 2020-2030
Chart 8 Forecast Value Sales by Category 2025-2030
Unilever and Beiersdorf Strengthen Dominance through Brand Strategy and Innovation
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Health and Beauty Specialists Lead Retail Growth through Network Expansion and Modernisation
Steady Growth in Retail E-Commerce Driven by Convenience and Omnichannel Offerings
Chart 11 Retail Channels 2020-2025
Chart 12 Economic Context for Deodorants
Chart 13 Real GDP Growth 2020-2030
Chart 14 Inflation 2020-2030
Chart 15 Consumer Context for Deodorants
Chart 16 Population 2020-2030
Chart 17 Consumer Expenditure 2020-2030
Chart 18 Population by Generation 2025

Beauty and Personal Care in Bulgaria - Industry Overview

Steady Value Growth Supported by Premiumisation Amid Rising Incomes and Inflation Easing

Key Data Insights

Chart 19 Key Industry Trends for Beauty and Personal Care
Steady Value Growth Supported by Premiumisation Amid Rising Incomes and Inflation Easing
Hair Care Leads in Value While Sun Care Shows Dynamic Growth Driven by Longevity Focus
Chart 20 Vichy Liftactiv Skin Care
Lifestyle and Clean Beauty Trends Driving Premiumisation and Consumer Engagement
Chart 21 Tocobo Sun Care as Accessories
Chart 22 Value Sales 2020-2030
Chart 23 Volume Sales 2020-2030
Chart 24 Value Sales by Category 2025
Cautious Consumer Spending Underpins Steady Growth
Hair Care Leads Value While Colour Cosmetics Experiences Fast Growth Driven by Trends
Premiumisation and Sustainability Drive Innovation and Channel Evolution
Chart 25 Forecast Value Sales 2020-2030
Chart 26 Forecast Value Sales by Category 2025-2030
Leading Companies Maintain Dominance through Portfolio Breadth and Innovation
Chart 27 Company Shares 2025
Chart 28 Brand Shares 2025
Health and Personal Care Stores Lead as Trusted and Accessible Purchase Points
Retail E-Commerce Accelerates with Logistics and Payment Improvements
Chart 29 Retail Channels 2020-2025
Chart 30 Economic Context for Beauty and Personal Care
Chart 31 Real GDP Growth 2020-2030
Chart 32 Inflation 2020-2030
Chart 33 Consumer Context for Beauty and Personal Care
Chart 34 Population 2020-2030
Chart 35 Consumer Expenditure 2020-2030
Chart 36 Population by Generation 2025

Country Reports Disclaimer

The following categories and subcategories are included:

Deodorants

  • Deodorant Creams
  • Deodorant Pumps
  • Deodorant Roll-Ons
  • Deodorant Sprays
  • Deodorant Sticks
  • Deodorant Wipes

Deodorants

Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.

See all of our definitions
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Deodorants research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!