Competitive Landscape
Unilever and Natura Strengthen Dominance Amid Evolving Dynamics
The deodorants landscape in Argentina remained concentrated, with Unilever de Argentina SA maintaining a commanding lead by capturing 55% of the retail value share in 2025, marking a gradual increase from 53% in 2020. This concentration is underscored by the presence of a few key manufacturers dominating, including Natura Argentina SA and Cannon Puntana SA, which hold 9% and 8% respectively in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Argentina - Category analysis
Key Data Insights
Consumers Regain Confidence, Driving Deodorant Sales Expansion
Consumers Regain Confidence, Driving Deodorant Sales Expansion
Sprays Dominate as Pumps Surge on Innovation and Convenience Appeal
Unilever Leverages Ai and Multifunctionality to Engage Gen Z and Expand Usage
Deodorant Sprays Set to Lead Growth Momentum
Lifting Import Barriers Expected to Expand Product Variety and Intensify Competition
Innovations in Multifunctional Sprays Poised to Fuel Expansion
Unilever and Natura Strengthen Dominance Amid Evolving Dynamics
Supermarkets Lead as E-Commerce Grows Steadily
Beauty and Personal Care in Argentina - Industry Overview
Price Sensitivity and Innovation Define the Recovery Phase
Key Data Insights
Price Sensitivity and Innovation Define the Recovery Phase
Multifunctional Products Gain Momentum
Sustainability Drives Beauty Innovation
Consumers Cautiously Return to Beauty Purchases Amid Economic Recovery
Fragrances Expected to Dominate through 2030
Asian and Arabic Brand Trends Set to Reshape Retail Channels and Consumer Engagement
Natura Argentina and Unilever Solidify Leadership Amid Shifting Competitive Dynamics
Health and Beauty Specialists Lead Distribution While E-Commerce Gains Momentum
Mergers and Evolving Retail Formats Reshape Distribution Dynamics
Country Reports Disclaimer
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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