Cannon Puntana, the third-largest company in overall deodorants in Argentina, is anticipated to continue gaining ground over the forecast period. While the company enjoys a solid position in beauty specialist retailers and pharmacies, its presence in leading retailers remains underdeveloped.
Global brand owner Santiago Saenz aims to regain its former prominence following the bankruptcy experienced over the review period. In 2016 the company ranked fifth in overall deodorants, but due to financial difficulties its production and sales suffered a significant contraction in subsequent years, resulting in the company falling dramatically down the ranks.
High inflation is expected to see growth slower than it otherwise would be for deodorants over the forecast period. As consumers are likely to remain highly price-sensitive, deodorant brands included in the Precios Cuidados programme will gain ground in the short term.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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