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Country Report

Deodorants in

Deodorants in Egypt

17 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Deodorants to see a positive performance in the forecast period

Deodorants continued to record a strong value performance in Egypt in 2017. Deodorant creams was partly responsible for the overall value growth, along with deodorant roll-ons and deodorant sticks, although the strongest influence was deodorant sprays.

Influence of unit price increase on consumers

The strong increases in unit price had a direct influence on consumers’ behaviour, resulting in them shifting to more affordable products allowing them to save. This has also led to greater demand for locally-manufactured products, which also provide similar results.

Locally manufactured versus international brands

Egyptian deodorants witnessed the disappearance of many international brands in 2017, due to the issues that were facing the country after the free fluctuation of the Egyptian pound, which resulted in the lack of foreign currency leading to a shortage in importing several international brands. However, the locally manufactured and Egyptian brands started to boom due to the wide availability and affordable prices in comparison with imported brands.

COMPETITIVE LANDSCAPE

Mixed fortunes for leading players in 2017

Unilever Mashreq led Egyptian deodorants in 2017, representing brands Rexona, Dove and Sure as it continued to strengthen its leadership, followed by Henkel PDC Egypt SAE, with its brand Fa which lost value share. Beiersdorf AG ranked third, also holding double-digit value share, with its well-known brand Nivea after gaining strong ground compared to 2016.

Brands compete closely in 2017

The leading brands of deodorants were tightly placed, led by Fa due to its affordable price in addition to wide availability across Egypt, as well as the enormous variety offered to meet the different tastes of consumers. Ranked second was Rexona in terms of value share due to the similarity of advantages with Fa but with a higher unit price.

Direct sellers are improving their positions

Avon successfully moved up one position from 2016 to rank fourth after regaining value share it had lost the previous year, while Oriflame also gained share to rank sixth in 2017.

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Samples

Deodorants Market Sample Report Deodorants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Deodorants in Egypt?
What are the major brands in Egypt?
Which deodorant formats are seeing most dynamic growth?
What are the key trends in product development?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Deodorants in Egypt - Category analysis

HEADLINES

PROSPECTS

Deodorants to see a positive performance in the forecast period

Influence of unit price increase on consumers

Locally manufactured versus international brands

COMPETITIVE LANDSCAPE

Mixed fortunes for leading players in 2017

Brands compete closely in 2017

Direct sellers are improving their positions

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 7 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Beauty and Personal Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Egypt is booming, despite difficulties

International brands gain greater attention in 2017

Competition between players versus new brands

Product development in packaging versus ingredients

Economic recovery predicted for the forecast period

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Deodorants in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Deodorants to see a positive performance in the forecast period

Influence of unit price increase on consumers

Locally manufactured versus international brands

COMPETITIVE LANDSCAPE

Mixed fortunes for leading players in 2017

Brands compete closely in 2017

Direct sellers are improving their positions

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Deodorants in Egypt - Category analysis

HEADLINES

PROSPECTS

Deodorants to see a positive performance in the forecast period

Influence of unit price increase on consumers

Locally manufactured versus international brands

COMPETITIVE LANDSCAPE

Mixed fortunes for leading players in 2017

Brands compete closely in 2017

Direct sellers are improving their positions

CATEGORY DATA

Beauty and Personal Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Egypt is booming, despite difficulties

International brands gain greater attention in 2017

Competition between players versus new brands

Product development in packaging versus ingredients

Economic recovery predicted for the forecast period

MARKET DATA

SOURCES

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