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Country Report

Deodorants in

Deodorants in Romania

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Deodorants records another year of modest growth

With per capita consumption of deodorants in Romania being below the European average, the category recorded another year of modest current value growth in 2017. Sales were supported by new product developments as well as consumer interest in products with specific ingredients and scents.

Growing emphasis on the importance of personal hygiene supports sales of deodorants

Defined as a product to mask and suppress unpleasant body odours, deodorants are today universally used. They are considered personal care products as they are non-therapeutic and do not alter the basic function of sweat glands.

COMPETITIVE LANDSCAPE

Consumers appreciate innovations

According to manufacturers, deodorants is an interesting and dynamic category. Consumers’ purchasing decisions are determined by various factors.

Manufacturers launch new products to offer consumers a wider choice

In order to meet the needs of Romanian consumers and maintain their interest, manufacturers regularly launch new products. For example, under its Fa brand, Henkel introduced Fa Men Xtreme Power+ in 2017, which has a special formula featuring a revolutionary active ingredient to control sweat and provide protection for up to 72 hours.

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Samples

Deodorants Market Sample Report Deodorants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Deodorants in Romania?
What are the major brands in Romania?
Which deodorant formats are seeing most dynamic growth?
What are the key trends in product development?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Deodorants in Romania - Category analysis

HEADLINES

PROSPECTS

Deodorants records another year of modest growth

Growing emphasis on the importance of personal hygiene supports sales of deodorants

COMPETITIVE LANDSCAPE

Consumers appreciate innovations

Manufacturers launch new products to offer consumers a wider choice

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 7 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Beauty and Personal Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Romania continues to record healthy growth in 2017

What consumers look for in beauty and personal care products

Domestic companies gaining ground in the local beauty and personal care market

Internet retailing by far the fastest growing distribution channel in beauty and personal care

Niche and premium beauty and personal care categories to record the strongest growth over the forecast period

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Deodorants in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Deodorants records another year of modest growth

Growing emphasis on the importance of personal hygiene supports sales of deodorants

COMPETITIVE LANDSCAPE

Consumers appreciate innovations

Manufacturers launch new products to offer consumers a wider choice

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Deodorants in Romania - Category analysis

HEADLINES

PROSPECTS

Deodorants records another year of modest growth

Growing emphasis on the importance of personal hygiene supports sales of deodorants

COMPETITIVE LANDSCAPE

Consumers appreciate innovations

Manufacturers launch new products to offer consumers a wider choice

CATEGORY DATA

Beauty and Personal Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Romania continues to record healthy growth in 2017

What consumers look for in beauty and personal care products

Domestic companies gaining ground in the local beauty and personal care market

Internet retailing by far the fastest growing distribution channel in beauty and personal care

Niche and premium beauty and personal care categories to record the strongest growth over the forecast period

MARKET DATA

SOURCES

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