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Country Report

Deodorants in

Deodorants in Dominican Republic

17 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Modest growth may be an indicator of the maturity of the category

The demand for deodorants remained fairly stable in the country in 2017, with only slow current value growth. The warm and humid weather in the country encourages consumers to include deodorants in their daily personal hygiene routine, and therefore they are purchased on their regular shopping trips.

Dominicans prefer deodorant roll-ons

The strong preference amongst Dominican consumers for deodorant roll-ons is still evident; accounting for over half of value sales of deodorants sold in the country. Deodorant roll-ons tend to have a lower price compared with deodorant sticks or sprays.

The rising use of deodorants in the country

Deodorants have a presence in all households, regardless of income level, gender or education. This is a product that has become considered a necessity and part of the daily beauty and personal care routine, instead of a luxurious item that is acquired only occasionally for pampering.

COMPETITIVE LANDSCAPE

Unilever Caribe has high brand recognition

Unilever Caribe remained the leaders in deodorants in value terms in 2017, holding a high value share with its popular well-known brands Rexona and Axe. The success of the company relies on the highly regarded image of the company, its high-quality products, wide availability and affordable prices.

Avon struggles in deodorants

Three years ago, direct selling company Productos Avon competed very closely with Colgate-Palmolive DR for second position in deodorants. In 2017, however, Productos Avon held third place and was far behind Colgate-Palmolive, and only slightly ahead of the local company Distribuidora Corripio.

Low dynamism is reflected in the lack of new product developments

In 2017, there were no new product developments in deodorants. The low growth of the category is likely to have led companies to invest in other products instead.

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Deodorants Market Sample Report Deodorants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Dominican Republic market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Deodorants in Dominican Republic?
What are the major brands in Dominican Republic?
Which deodorant formats are seeing most dynamic growth?
What are the key trends in product development?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Deodorants in Dominican Republic - Category analysis

HEADLINES

PROSPECTS

Modest growth may be an indicator of the maturity of the category

Dominicans prefer deodorant roll-ons

The rising use of deodorants in the country

COMPETITIVE LANDSCAPE

Unilever Caribe has high brand recognition

Avon struggles in deodorants

Low dynamism is reflected in the lack of new product developments

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 8 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees a positive performance

Specialised products and natural ingredients are gaining popularity

The competitive landscape remains stable in the country

Dynamism of new product developments

Slower performance expected for the economy over the forecast period

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Deodorants in Dominican Republic

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Modest growth may be an indicator of the maturity of the category

Dominicans prefer deodorant roll-ons

The rising use of deodorants in the country

COMPETITIVE LANDSCAPE

Unilever Caribe has high brand recognition

Avon struggles in deodorants

Low dynamism is reflected in the lack of new product developments

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Deodorants in Dominican Republic - Category analysis

HEADLINES

PROSPECTS

Modest growth may be an indicator of the maturity of the category

Dominicans prefer deodorant roll-ons

The rising use of deodorants in the country

COMPETITIVE LANDSCAPE

Unilever Caribe has high brand recognition

Avon struggles in deodorants

Low dynamism is reflected in the lack of new product developments

CATEGORY DATA

Beauty and Personal Care in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees a positive performance

Specialised products and natural ingredients are gaining popularity

The competitive landscape remains stable in the country

Dynamism of new product developments

Slower performance expected for the economy over the forecast period

MARKET DATA

DEFINITIONS

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