Deodorants will register moderate constant value and volume growth over the forecast period. Deodorants are considered an essential product in the Dominican Republic, due to the hot, humid climate and this will support volume sales, in spite of the maturity of the sector.
While overall in beauty and personal care, products with natural ingredients is a key driver of value sales, the same does not hold to the same extent within deodorants. Effectiveness is the key driver of value sales and consumers are more interested in clinical formulas and longer-lasting properties.
Roll-ons will continue to be the most popular format by far over the forecast period, followed by sprays. However, pumps are an emerging format and will register the highest volume growth.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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