The use of deodorants has traditionally been seasonal in Peru and despite the pandemic this situation has not changed. Thus, in the summer months (December to April) consumption of these products increases.
As a consequence of COVID-19, sales of deodorants in Peru witnessed a large drop in sales in 2021 and the category saw only a partially recovery in 2021. This was because most people continued to spend more time at home than before the pandemic and so continued to shower less often and thus also applied deodorant less often.
Deodorant sprays is the dominant category representing over half of retail value sales of deodorants. Deodorant sprays was also the most dynamic category within deodorants in 2021.
There is still a section of the population that still do not use deodorants or that apply natural products such as baking soda instead. This is however largely limited to rural areas and those in low-income households.
The category is led by international companies which mainly sell their products through store-based retailers. Among these leaders, Unilever Andina Peru stands out, with it being the only player to hold a double-digit value share in deodorants in Peru in 2021.
The development of dermocosmetic deodorants is still at the nascent stage although it is seen to have strong growth potential as consumers start to focus more on skin care. Nonetheless, the term "clinical" is already being included in traditional brands with these products being offered to the market as if they were dermocosmetic products.
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Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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