Deodorants recovered quickly from the negative effects of COVID-19, with volume and value sales both recording positive performances in 2021 as consumers returned to their pre-pandemic routines. Many consumers in white collar professions returned to work for a good part of the year and resumed normal daily hygiene routines.
Deodorant sprays are the firm favourite among Uzbekistanis thanks in part to its low unit price compared to deodorant roll-ons, which typically have a higher unit value. Sprays are widely used out of habit also, highlighting a need to encourage consumers to sample other deodorant formats such as roll-ons, creams and sticks.
Deodorants are heavily dominated by global players in 2021 as these products typically demand more research and development and quality control, thus being more suited to global corporations with larger budgets and resources. As such, and contrary to the majority of other beauty and personal care categories, neither Turkish nor Russian brands were visible in the category in Uzbekistan at the end of the review period.
Deodorants has yet to reach saturation point highlighting there is room for growth in volume terms. The category will continue to see a welcome boost from COVID-19 in 2022.
There is a great growth opportunity in more rural areas of the country, where usage of deodorants is not yet a firm part of daily routines. With the right marketing and push from retailers, more rural parts of the country will likely adopt the habit of daily deodorant-wearing in the years to come.
Uzbekistan’s population growth will have a positive long-term impact on category volume and value sales, bringing new consumers into deodorants. The growth of urban populations will have a significant impact giving consumers access to a wide range of retail outlets and introducing them to different deodorant formats.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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