Deodorants posted a marginal decline in current value sales in 2021, sustaining the trend observed since the pandemic emerged in 2020. Overall demand remained subdued due to rising inflation.
More affordable deodorant options emerged for Brazilians in 2021, especially from the spray format, which continued to dominate overall demand. During an unstable period, the Above brand (Baston Industria de Aerossois Ltda), launched more affordable deodorant lines.
In a year still marked by the impact of the pandemic, e-commerce proved to be a safe shopping alternative in 2021. However, generally, Brazilians still prefer physical stores when purchasing deodorants.
Fragrances are popular gifting options in Brazil, with events such as Mother's Day or Valentine's Day driving sales of gift sets. In 2021, deodorants entered the space by offering an affordable option to be considered for special or commemorative dates.
The increased attention given by consumers to product labels and components since the beginning of the pandemic has led to a growing number of new products of natural origins. Aluminium is the third most common chemical element in the earth, and is also present in the composition of personal hygiene products, including deodorants.
The macroeconomic scenario has placed pressure on demand from Brazilians, although this does not mean a definitive disruption to overall consumption. Deodorants are perceived as essential, with Brazil ranked second on a global level in terms of sales, even in the face of an economically unfavourable scenario.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Deodorants industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!