Deodorants will register a slight fall in constant value and volume sales over the forecast, in what is a mature product area. Population decline will also dampen volume sales.
While overall in beauty and personal care, products with natural ingredients is a key driver of value sales, the same does not hold to the same extent within deodorants. Effectiveness is the key driver of value sales and consumers are more interested in clinical formulas and longer-lasting properties.
Manufacturers will focus on new scents, long-lasting fragrances, stain/mark prevention, anti-perspirant formulae and claims of increased efficacy to attract consumers. Also, as said above, growth will also be driven by products containing more natural ingredients.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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