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Country Report

Deodorants in

Deodorants in Pakistan

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Need for social approval among young consumers will drive growth of deodorants

Consumers in Pakistan, of which 57% are young people, are increasingly becoming conscious of their hygiene and personal grooming and are spending more on products previously unused by their parents. Several factors led to this development in their spending and the subsequent growth of deodorants.

Sprays will remain the most widely used format

Deodorant roll-ons and sprays are the only two formats in Pakistan. While brands targeted at females such as Fa and Dove were successful in the roll-on format, brands targeted at men are mostly sold in spray format only.

Low-priced perfumes will remain a threat to deodorants

The traditional product used as a substitute for deodorants was talcum powder. However, young consumers are increasingly shifting to deodorants because it is longer lasting and because it is considered modern and higher class to use deodorants.

COMPETITIVE LANDSCAPE

Unilever Pakistan Ltd leads with multiple successful brands

A household name, Unilever Pakistan Ltd enjoys immense brand equity and consumer loyalty. It has three brands within deodorants: Axe, Rexona and Dove.

Hilal Care emerges as new player with its flagship brand Bold body spray

Hilal Care entered deodorants in Pakistan with its Bold body spray brand. It claims the brand is a gas-less body spray that has more moisture than gas and hence lasts longer.

International players dominate deodorants with their better distribution networks

Deodorants in Pakistan used to be dominated by international players. As first movers, they enjoy consumer loyalty.

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Deodorants Market Sample Report Deodorants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Deodorants in Pakistan?
What are the major brands in Pakistan?
Which deodorant formats are seeing most dynamic growth?
What are the key trends in product development?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Deodorants in Pakistan - Category analysis

HEADLINES

PROSPECTS

Need for social approval among young consumers will drive growth of deodorants

Sprays will remain the most widely used format

Low-priced perfumes will remain a threat to deodorants

COMPETITIVE LANDSCAPE

Unilever Pakistan Ltd leads with multiple successful brands

Hilal Care emerges as new player with its flagship brand Bold body spray

International players dominate deodorants with their better distribution networks

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 8 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Improved lifestyles and evolving consumer preferences drive growth in 2017

Television and social media play a crucial role in growth of beauty and personal care

International players dominate with strong brand equity and consumer loyalty

New product launches in 2017 are targeted at convenience and consumers seeking benefits

Booming fashion industry to encourage growth of beauty and personal care

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Deodorants in Pakistan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Need for social approval among young consumers will drive growth of deodorants

Sprays will remain the most widely used format

Low-priced perfumes will remain a threat to deodorants

COMPETITIVE LANDSCAPE

Unilever Pakistan Ltd leads with multiple successful brands

Hilal Care emerges as new player with its flagship brand Bold body spray

International players dominate deodorants with their better distribution networks

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Deodorants in Pakistan - Category analysis

HEADLINES

PROSPECTS

Need for social approval among young consumers will drive growth of deodorants

Sprays will remain the most widely used format

Low-priced perfumes will remain a threat to deodorants

COMPETITIVE LANDSCAPE

Unilever Pakistan Ltd leads with multiple successful brands

Hilal Care emerges as new player with its flagship brand Bold body spray

International players dominate deodorants with their better distribution networks

CATEGORY DATA

Beauty and Personal Care in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Improved lifestyles and evolving consumer preferences drive growth in 2017

Television and social media play a crucial role in growth of beauty and personal care

International players dominate with strong brand equity and consumer loyalty

New product launches in 2017 are targeted at convenience and consumers seeking benefits

Booming fashion industry to encourage growth of beauty and personal care

MARKET DATA

SOURCES

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