Deodorants in Pakistan

May 2021
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Deodorants industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Deodorants industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Deodorants in Pakistan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Deodorants in Pakistan?
  • Which are the leading brands in Pakistan?
  • How are products distributed in Pakistan?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Deodorants in Pakistan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Use of deodorants falls due to home seclusion and remote working
Long-term trends help to mitigate the impact of COVID-19
Unilever and Beiersdorf remain the top two players

RECOVERY AND OPPORTUNITIES

Improvements in personal hygiene standards will continue to fuel demand
Deodorant sprays will remain most popular due to cost and convenience factors
Enduring popularity of talcum powder set to limit overall penetration of deodorants

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2015-2020 Table 2 Sales of Deodorants by Category: % Value Growth 2015-2020 Table 3 Sales of Deodorants by Premium vs Mass: % Value 2015-2020 Table 4 NBO Company Shares of Deodorants: % Value 2016-2020 Table 5 LBN Brand Shares of Deodorants: % Value 2017-2020 Table 6 Forecast Sales of Deodorants by Category: Value 2020-2025 Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025 Table 8 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025

Beauty and Personal Care in Pakistan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2015-2020 Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020 Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020 Table 15 Distribution of Beauty and Personal Care by Format: % Value 2015-2020 Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2020 Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025 Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Deodorants

  • Deodorant Creams
  • Deodorant Pumps
  • Deodorant Roll-Ons
  • Deodorant Sprays
  • Deodorant Sticks
  • Deodorant Wipes

Deodorants

Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Deodorants research and analysis database.

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