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Country Report

Deodorants in

Deodorants in Croatia

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

It is all about the ingredients

Deodorants had the bad luck of coming under the media spotlight for the questionable effects of some of their ingredients. Aluminium oxides and parabens have become danger words in beauty and personal care lately, and tend to lead consumers to rethink their beauty routine.

Deodorants has an identity crisis

In combination with bad publicity, some other elements are also making life harder for deodorants. Fragrances is recording strong growth, with some of these sales being taken from deodorants.

Spray dominates in terms of application format

The public is traditional when it comes to the usage of deodorants. Deodorant sprays is overwhelmingly the biggest format, accounting for three quarters of value sales in 2018.

COMPETITIVE LANDSCAPE

All new launches try to meet consumers’ expectations

Manufacturers have taken the situation in deodorants seriously, and are trying to rectify the unfavourable situation by launching products that might appeal to consumers. New products are created to meet all consumers’ expectations: avoiding the use of toxins and preservatives, and advertising products by promoting their features, either linked to non-harmful ingredients or skin care.

Consolidated competitive landscape

Deodorants has a rather consolidated competitive landscape: the top three players accounted for almost two thirds of overall value sales in 2018. The secret lies in the need for intense advertising in order to keep brands visible and maintain or increase value share.

The humble reach of Croatian players

The strength of the leading players in deodorants frightens potential players based in Croatia, because when they see how much the leading players are investing just to keep afloat, they consider their venture an impossible task. They lack the budget to intensively advertise, and cannot endure in the long run without scoring a good result relatively quickly.

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Deodorants Market Sample Report Deodorants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Croatia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Deodorants in Croatia?
What are the major brands in Croatia?
Which deodorant formats are seeing most dynamic growth?
What are the key trends in product development?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Deodorants in Croatia - Category analysis

HEADLINES

PROSPECTS

It is all about the ingredients

Deodorants has an identity crisis

Spray dominates in terms of application format

COMPETITIVE LANDSCAPE

All new launches try to meet consumers’ expectations

Consolidated competitive landscape

The humble reach of Croatian players

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2013-2018
Table 2 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Deodorants: % Value 2014-2018
Table 5 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 7 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Croatia - Industry Overview

EXECUTIVE SUMMARY

Growth continues, but at a slower pace

Natural ingredients and no preservatives are important

The rise of local players

Bloggers and influencers shape new product launches

Moderate value growth is expected

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Deodorants in Croatia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

It is all about the ingredients

Deodorants has an identity crisis

Spray dominates in terms of application format

COMPETITIVE LANDSCAPE

All new launches try to meet consumers’ expectations

Consolidated competitive landscape

The humble reach of Croatian players

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Deodorants in Croatia - Category analysis

HEADLINES

PROSPECTS

It is all about the ingredients

Deodorants has an identity crisis

Spray dominates in terms of application format

COMPETITIVE LANDSCAPE

All new launches try to meet consumers’ expectations

Consolidated competitive landscape

The humble reach of Croatian players

CATEGORY DATA

Beauty and Personal Care in Croatia - Industry Overview

EXECUTIVE SUMMARY

Growth continues, but at a slower pace

Natural ingredients and no preservatives are important

The rise of local players

Bloggers and influencers shape new product launches

Moderate value growth is expected

MARKET DATA

SOURCES

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