Though not one of the hardest hit of beauty and personal care products in 2020, as a result of COVID-19, deodorant suffered current value and volume decline. With people going out less and engaging in less sport, they wore less deodorants.
With Ecuador’s climate warm and humid throughout the year, many consumers are very interested in deodorants with antiperspirant properties. Towards the end of the review period, there was a shift in consumer preferences towards deodorants with particularly strong antiperspirant characteristics offered under brands such as Speed Stick and Gillette.
One of key factors holding back the development of organic and more natural types of deodorants is that these products tend to have considerably higher prices than standard options, making them unaffordable for the majority of consumers. Thus, the widening offer of deodorants in 20-50g sachets on the shelves of traditional grocery retailers represents an effort on the part of brands such as Savital to widen demand.
Once society opens up again and people are going out working and socialising, value and volume sales of deodorants will recover. With the most pronounced growth expected in 2022, when it is hoped that COVID-19 will have been brought significantly under control.
Manufacturers will to focus on new scents, long-lasting fragrances, stain/mark prevention, anti-perspirant formulae, claims of increased efficacy and smoothing underarms to attract consumers. Growth will also be driven by products containing more natural ingredients, no aluminium-based compounds or parabens, and higher performance claims.
Towards the end of the review period, demand for organic and more natural types of deodorants began to increase among adult women and teenage girls. This is line with parallel trends in other beauty and personal care product areas.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Deodorants industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Deodorants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page