The mature deodorants category benefits from heavy investment in mass media led by the brands Rexona and Speed Stick. Indeed, these brands are constantly investing in advertising as they strike to communicate the new benefits offered by their products.
Due to the high penetration of deodorants among the Ecuadorian population, retail volume growth potential is somewhat limited in the upcoming years. Much of the volume growth will likely occur from consumer’s migration between different types of deodorant, although this will be limited by price.
Several deodorant players have launched more ecological options as well as products that cause fewer stains or are gentler on the skin, but many have either been discontinued or are only available in limited numbers. In the forthcoming period, the success of a brand will largely be determined by how well a product can reduce odour, perspiration and how long it lasts.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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