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Country Report

Deodorants in

Deodorants in Saudi Arabia

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increased personal hygiene-awareness continues to support deodorants

Today consumers are using deodorants more often due to increased personal hygiene-awareness, underpinned by the combination of a growing emphasis on appearance and a harsh climate. Some consumers are beginning to be interested in the ingredients of deodorants, preferring deodorants that are more natural or free of fragrances, aluminium chloride, alcohol, and/or parabens, with the internet playing a vital role in promoting these products.

Deodorant pumps sees the strongest growth

Deodorant pumps are witnessing the strongest growth in deodorants, mainly due to such products’ increasing availability across different distribution channels. Additionally, key players in deodorant pumps, like The Body Shop, Bath & Body Works, and Victoria’s Secret, have engaged in aggressive promotional campaigns, including discounts and offers, encouraging many consumers to purchase their products.

Deodorants witness a price increase

The VAT imposed on all goods and services from 1 January 2018 has had an impact on prices across all beauty and personal care categories. The emergence of pharma/therapeutic brands in the Saudi market is further increasing the unit price of deodorants.

COMPETITIVE LANDSCAPE

Nivea maintains its leading position in deodorants

Nivea’s wide variety of products, formats, fragrances and pack sizes for both men and women helped to maintain its leading position at the end of the review period. The availability of Nivea’s products in most distribution channels and its promotional campaigns also contributed to the brand’s strength.

Supermarkets remains the leading distribution channel

Consumers in Saudi Arabia prefer purchasing deodorants from supermarkets that are close to their homes during their grocery shopping. The strength of supermarkets is supported by the fact that it has a significantly higher number of outlets than other distribution channels, as well as its provision of weekly offers.

Consumers continue to focus on long-lasting protection in deodorants

Consumers continue to focus on choosing products that fight body odour for the longest period of time due to the extreme weather conditions prevailing in Saudi Arabia. Fragrance remains the second most important factor when choosing deodorants.

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Deodorants Market Sample Report Deodorants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Deodorants in Saudi Arabia?
What are the major brands in Saudi Arabia?
Which deodorant formats are seeing most dynamic growth?
What are the key trends in product development?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Deodorants in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Increased personal hygiene-awareness continues to support deodorants

Deodorant pumps sees the strongest growth

Deodorants witness a price increase

COMPETITIVE LANDSCAPE

Nivea maintains its leading position in deodorants

Supermarkets remains the leading distribution channel

Consumers continue to focus on long-lasting protection in deodorants

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2013-2018
Table 2 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Deodorants: % Value 2014-2018
Table 5 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 7 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023

Beauty and Personal Care in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Social media platforms drive demand

Pharma/therapeutic brands continue to evolve

Beauty and personal care sees increased promotional campaigns

Natural ingredients stimulate beauty and personal care brands

Higher employment rates expected to generate growth

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Deodorants in Saudi Arabia

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Executive Summary

New Report Guarantee

PROSPECTS

Increased personal hygiene-awareness continues to support deodorants

Deodorant pumps sees the strongest growth

Deodorants witness a price increase

COMPETITIVE LANDSCAPE

Nivea maintains its leading position in deodorants

Supermarkets remains the leading distribution channel

Consumers continue to focus on long-lasting protection in deodorants

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Deodorants in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Increased personal hygiene-awareness continues to support deodorants

Deodorant pumps sees the strongest growth

Deodorants witness a price increase

COMPETITIVE LANDSCAPE

Nivea maintains its leading position in deodorants

Supermarkets remains the leading distribution channel

Consumers continue to focus on long-lasting protection in deodorants

CATEGORY DATA

Beauty and Personal Care in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Social media platforms drive demand

Pharma/therapeutic brands continue to evolve

Beauty and personal care sees increased promotional campaigns

Natural ingredients stimulate beauty and personal care brands

Higher employment rates expected to generate growth

MARKET DATA

DEFINITIONS

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