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Country Report

Deodorants in

Deodorants in Saudi Arabia

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Hot weather conditions and increased health and hygiene practices support demand

Ongoing heat waves in Saudi Arabia as well as increased health and hygiene awareness have prompted consumers to step up their hygiene practices and use deodorants more often. Moreover, the relatively new and evolving deodorant sticks and deodorant creams categories helped maintain value growth over the review period due to their high price in comparison to other deodorant formats.

Deodorant sprays remains most favoured format in Saudi Arabia

Deodorant sprays remains the most favoured format in Saudi Arabia, thanks to ease of use and rapid drying. Moreover, new product development such as Rexona MotionSense Antibacterial Protection for men and women, which eliminates over 90% of odour-causing bacteria, contains microcapsules that sit on the skin and break with motion releasing scent and 48 hours of protection against sweat and body odour, is driving the sprays subcategory.

Promotional campaigns reduce average unit price

The fierce competition between key players and key distribution channels reduced the average unit price of deodorants in 2017. Almost all deodorant brands participated in promotional campaigns such as price reductions and offers including Nivea, Rexona, Axe, Mum, 8x4, Malizia and many more throughout 2017.

COMPETITIVE LANDSCAPE

Beiersdorf maintains leading position in deodorants

Nivea’s extensive variety in deodorants including sprays, roll-ons, and sticks for both men and women helped Beiersdorf maintain its leading position in 2017. Additionally, Beiersdorf launched Nivea Body Deodorizer in an attractive folding carton design at a reduced price.

Supermarkets leads among distribution channels

Consumers in Saudi Arabia prefer purchasing deodorants from supermarkets that are close to their homes when doing their grocery shopping. Supermarkets are supported by high numbers of outlets that exceed other distribution channels as well as weekly offers to attract consumers.

Brands continue to focus greatly on fighting odour

Although some emerging brands are starting to offer other added-value benefits to deodorants such as Correction and Beesline whitening deodorants or natural ingredients such as Dr Organic’s Organic Vitamin E Deodorant, the majority of brands remain focused primarily on fighting odour for the longest period of time. This is mainly driven by consumer preferences in Saudi Arabia with fragrance another important factor when purchasing deodorants due to the harsh climatic conditions in Saudi Arabia as well as busy lifestyles.

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Samples

Deodorants Market Sample Report Deodorants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Deodorants in Saudi Arabia?
What are the major brands in Saudi Arabia?
Which deodorant formats are seeing most dynamic growth?
What are the key trends in product development?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Deodorants in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Hot weather conditions and increased health and hygiene practices support demand

Deodorant sprays remains most favoured format in Saudi Arabia

Promotional campaigns reduce average unit price

COMPETITIVE LANDSCAPE

Beiersdorf maintains leading position in deodorants

Supermarkets leads among distribution channels

Brands continue to focus greatly on fighting odour

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 7 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Beauty and Personal Care in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Increasing number of negative factors curb market development

Social media influences demand for beauty and personal care products

Dermocosmetics and private label emerge in beauty and personal care

More natural ingredients will be part of beauty and personal care future

Uncertainty undermines expansion of beauty specialist retailers

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Deodorants in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Hot weather conditions and increased health and hygiene practices support demand

Deodorant sprays remains most favoured format in Saudi Arabia

Promotional campaigns reduce average unit price

COMPETITIVE LANDSCAPE

Beiersdorf maintains leading position in deodorants

Supermarkets leads among distribution channels

Brands continue to focus greatly on fighting odour

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Deodorants in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Hot weather conditions and increased health and hygiene practices support demand

Deodorant sprays remains most favoured format in Saudi Arabia

Promotional campaigns reduce average unit price

COMPETITIVE LANDSCAPE

Beiersdorf maintains leading position in deodorants

Supermarkets leads among distribution channels

Brands continue to focus greatly on fighting odour

CATEGORY DATA

Beauty and Personal Care in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Increasing number of negative factors curb market development

Social media influences demand for beauty and personal care products

Dermocosmetics and private label emerge in beauty and personal care

More natural ingredients will be part of beauty and personal care future

Uncertainty undermines expansion of beauty specialist retailers

MARKET DATA

SOURCES

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