The natural ingredients trend in Hong Kong has expanded to deodorants, as consumers become increasingly aware of health and wellness, and search for products that align with their values. However, the constant debate surrounding the potential health impact of harmful chemicals found in mass deodorant sprays, such as aluminium, parabens, and synthetic fragrances, has driven consumers away from these products.
The roll-on format of deodorants is gaining attention in Hong Kong due to its convenience and portability. As an increasing number of local consumers integrate exercise into their daily routines, it has become common for them to visit the gym during lunch breaks or after work, fitting workout sessions into their fast-paced lifestyles.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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