Solid format deodorants are expected to become increasingly popular, in line with the ongoing eco-trends and a gradual switch to more sustainable, solid formats per se. For example, start-up 900.
Packaging will be a major focus of innovation in deodorants during the forecast period. Most deodorants still have plastic packaging, especially roll-ons and sticks, while sprays is (mostly) characterised by aerosols that are mainly made of aluminium.
The trend of intensifying de-consumption in the “less is more” spirit, is embodied in France by only putting on deodorant when it is really necessary (for an appointment, during the summer, etc) and skipping it in winter, for example, or when working from home and away from colleagues in an office. This is even more pronounced in an inflationary context, with restraints on consumers’ purchasing power and tight budgets strongly influencing purchasing decisions.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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