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Learn moreJun 2019
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Deodorants are seeing positive growth, but for roll-on and stick deodorants some stagnation is evident. While these two product types see ups and downs each year, decreases were noted in 2018 due to severe heat during the summer.
Deodorants does not represent a large share of the beauty and personal care industry, but in terms of growth, the category is showing healthy dynamism. Local consumers’ desire to control body odour is driving demand for deodorant sprays, which can be used on any body parts.
The leading deodorants brand, Nivea is maintaining its position in South Korea. Although the brand continued to see decline in share over the review period, Nivea still holds a significant gap over the second leading brand Lush.
Drugstores are seeking product diversity in deodorants. While Nivea is the most significant brand retailed in most drugstores, more brands are starting to emerge such as Gatsby, Crystal Body Deodorant, Hidro Fugal, and more.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in South Korea with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Deodorants industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.
The Deodorants in South Korea market research report includes:
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.