Over the course of the forecast period deodorants is expected to see slow and steady volume growth, along with higher but slowing current value growth. Health and personal care stores is projected to remain an important retail channel for deodorants.
Consumers’ awareness of body odour is expected to continue to rise over the forecast period, but will not necessarily support sales of deodorants. Higher awareness has so far been supporting the popularity of fragrances and bath and shower products rather than deodorants.
There are no signs of notable penetration in deodorants categories that currently account for low or negligible sales, such as deodorant creams, pumps, and wipes. However, some alternatives outside of the category are notable.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Deodorants industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!