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Country Report

Deodorants in

Deodorants in South Korea

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Deodorant sprays records sharp growth

South Korean consumers are starting to care more about body odour. Deodorant sprays therefore saw rapid current value growth in 2017, pulling up overall sales of deodorants.

Deodorant is not considered a necessity by all consumers, although this is changing

In order for deodorants to see growth during the forecast period, product penetration needs to be taken into consideration. Deodorant is not considered a necessity, and many consumers feel little need to use deodorants in their daily life.

Deodorants lacks product innovation

Deodorant is not a popular personal care item in South Korea. Manufacturers therefore do not see much growth potential, and not much innovation is spotted in the market.

COMPETITIVE LANDSCAPE

International brands dominate

International brands have a strong presence within deodorants. Domestic manufacturers have made attempts to succeed in deodorants by launching new products, but as international brands such as Nivea and Lush have a solid brand image, penetration has not been easy for local brands.

Brands specialising in deodorant sprays prosper

Brands focusing on deodorant sprays with various fragrance offerings are showing good performances. Lush is a representative example amongst international brands, and Duft & Doft amongst local brands.

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Samples

Deodorants Market Sample Report Deodorants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Deodorants in South Korea?
What are the major brands in South Korea?
Which deodorant formats are seeing most dynamic growth?
What are the key trends in product development?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Deodorants in South Korea - Category analysis

HEADLINES

PROSPECTS

Deodorant sprays records sharp growth

Deodorant is not considered a necessity by all consumers, although this is changing

Deodorants lacks product innovation

COMPETITIVE LANDSCAPE

International brands dominate

Brands specialising in deodorant sprays prosper

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 7 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Beauty and Personal Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care is strongly affected by external factors in 2017

Political tensions and rising product quality

Domestic manufacturers continue to dominate in 2017

New product development focuses on the domestic market

Beauty and personal care is expected to seek recovery through various efforts

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Deodorants in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Deodorant sprays records sharp growth

Deodorant is not considered a necessity by all consumers, although this is changing

Deodorants lacks product innovation

COMPETITIVE LANDSCAPE

International brands dominate

Brands specialising in deodorant sprays prosper

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Deodorants in South Korea - Category analysis

HEADLINES

PROSPECTS

Deodorant sprays records sharp growth

Deodorant is not considered a necessity by all consumers, although this is changing

Deodorants lacks product innovation

COMPETITIVE LANDSCAPE

International brands dominate

Brands specialising in deodorant sprays prosper

CATEGORY DATA

Beauty and Personal Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care is strongly affected by external factors in 2017

Political tensions and rising product quality

Domestic manufacturers continue to dominate in 2017

New product development focuses on the domestic market

Beauty and personal care is expected to seek recovery through various efforts

MARKET DATA

DEFINITIONS

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