The development of deodorants with added value benefits will drive growth in the forthcoming period. For example, Natura from Alta Estética SRL launched its new roll-on deodorant Tododía Herbal in 2022 offering lemon and mint fragrances with an innovative lightening formulation and vitamins.
Invisible properties are highly appreciated by consumers when choosing deodorants as more people look to avoid white spots on clothes. Brands already focused on this claim include Nivea, Dove, Rexona and Secret.
Promotional activities will increasingly be focused on social network platforms such as Facebook and Instagram as well as WhatsApp in the forecast period. For instance, Distripoint Srl has started to promote its brand Dr Dry on social networks to positive effect.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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