In Bolivia, companies in the deodorants market suffered decreased sales during 2021 because of the illegal market. This is the second year that sales of deodorants have decreased.
The majority of deodorants sales are made through store-based retailing. However, in 2021, direct selling gained value share based on its business model.
Deodorant products targeted specifically towards younger people witnessed major rates of decrease in sales in Bolivia during 2021. Axe from Unilever Andina Bolivia SA is a brand positioned for younger people and has an important share in spray deodorants.
Small packages of deodorant creams achieved increased sales during 2020 and 2021, mainly among lower-income socioeconomic segments of consumers who, because of their low spending capacity, tend to buy small packages for short-term and specific out-of-home activity use. Because of the low prices, products in this format are not attractive for illegal market profits and companies playing in this segment are expected to maintain positive sales growth rates.
Deodorants in Bolivia is set for positive growth rates over the duration of the forecast period and it is expected that sales will be pushed by the introduction of innovative products. Companies will add several benefits to deodorants, with these benefits spreading to all types of product formats including sprays, roll-ons and sticks, which are most common in the country.
Companies in direct selling are expected to keep increasing their sales of deodorants. Direct selling companies will push sales based on innovation of products with skin benefits and fragrances.
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Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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