Executive Summary

Jun 2019
PROSPECTS
Deodorants is expanding through innovation and personalisation of products

Bolivian consumers from middle- and upper-income households use deodorants as part of their daily grooming routine. This segment is aware of new launches and is very receptive to innovative products and promotional activities.

Price convenience benefits spray deodorants

Companies have added several benefits to deodorants, with these benefits spreading to all types of product formats including sprays, roll-ons and sticks, which are most common in the country. Consumer preference is thus driven by price convenience and availability.

Expansion of middle class benefits sales of deodorants

Most Bolivians from lower-income households do not use deodorants frequently; this is most notable in the eastern part of the country, where the climate is colder for much of the year. For sweat prevention, people use natural products, for example, lemon and baking soda.

COMPETITIVE LANDSCAPE
Unilever Andina positioned first in deodorants thanks to wide portfolio

Unilever Andina Bolivia continued to lead deodorants in 2018. The company markets its well-recognised brands Rexona, Dove and Axe in various formats, such as roll-ons, sprays and sticks.

Procter & Gamble focusses product portfolio on men’s segment

Procter & Gamble’s deodorants offer focusses on the male gender. Gillette and Old Spice are brands that have been on the market for many years and have a good reputation for effectiveness and quality.

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Deodorants in Bolivia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Bolivia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Deodorants in Bolivia?
  • What are the major brands in Bolivia?
  • Which deodorant formats are seeing most dynamic growth?
  • What are the key trends in product development?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Deodorants in Bolivia - Category analysis

HEADLINES

PROSPECTS

Deodorants is expanding through innovation and personalisation of products
Price convenience benefits spray deodorants
Expansion of middle class benefits sales of deodorants

COMPETITIVE LANDSCAPE

Unilever Andina positioned first in deodorants thanks to wide portfolio
Procter & Gamble focusses product portfolio on men’s segment

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2013-2018
Table 2 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Deodorants: % Value 2014-2018
Table 5 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 6 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 8 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Growth rates keep positive but slowing in beauty and personal care
Familiar and basic products are rising in most important beauty and personal care categories
Multinational companies lead beauty and personal care
Bolivian consumers are open to new concepts and formulations in beauty and personal care
Beauty and personal care has promising future in Bolivia

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources