Bolivian consumers from middle- and upper-income households use deodorants as part of their daily grooming routine. This segment is aware of new launches and is very receptive to innovative products and promotional activities.
Companies have added several benefits to deodorants, with these benefits spreading to all types of product formats including sprays, roll-ons and sticks, which are most common in the country. Consumer preference is thus driven by price convenience and availability.
Most Bolivians from lower-income households do not use deodorants frequently; this is most notable in the eastern part of the country, where the climate is colder for much of the year. For sweat prevention, people use natural products, for example, lemon and baking soda.
Unilever Andina Bolivia continued to lead deodorants in 2018. The company markets its well-recognised brands Rexona, Dove and Axe in various formats, such as roll-ons, sprays and sticks.
Procter & Gamble’s deodorants offer focusses on the male gender. Gillette and Old Spice are brands that have been on the market for many years and have a good reputation for effectiveness and quality.
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This industry report originates from Passport, our Beauty and Personal Care market research database.