Deodorants is expected to display steady growth in constant value terms (2022 prices) over the forecast period. with deodorant creams leading the way, albeit from a very low base.
Deodorants will continue to be impacted by the booming popularity of low-cost stores, primarily Normal, as well as e-commerce. Indeed, the shift to e-commerce is expected to continue during the forecast period, albeit at a slower rate,, due to the channel’s relatively high level of penetration.
During the forecast period, innovations already seen in niche subcategories, such as deodorant creams, are likely to extend to other subcategories, thereby having aa positive impact on overall value sales. In particular, the trend towards “clean”, natural, vegan, and organic ingredients is likely to continue, as consumers become more concerned about the potentially toxic effects of the chemicals found in deodorants, both to themselves and the environment.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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