A 50ml deodorant roll-on lasts a significant amount of time, ranging from a few months to six months with constant application in Singapore’s tropical climate. However, brands are also introducing smaller format deodorants for their affordability and portability.
Most companies are keen on targeting female consumers in their mid-40s, as they typically make financial decisions for the household and have significant levels of disposable income. Wipro Unza’s Enchanteur is a familiar brand name amongst many locals.
Multiple brands offer sustainable products, and charge a premium for such products. Although the jury is out, it is unlikely that a significant proportion of consumers will jump on the bandwagon and purchase these products, due to their substantially higher price point.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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