Deodorants are expected to grow well over the forecast period as the economy improves. Although the category saw reasonably good growth over the review period, it has yet to penetrate strongly among Nigerian consumers.
Growth in the urban population and employment will drive positive deodorant growth over the forecast period. Nigeria's key driver for deodorant growth is the young, urban population in work.
The growth of modern retail channels (hypermarkets and supermarkets) will help to boost the visibility and awareness of deodorants across the coming years. Such retailers prominently stock a wide range of deodorant brands, and with strong growth in this channel expected, as Nigerian retail modernises to meet the need for convenience among urban consumers, there is set to be rising awareness.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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